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Wednesday, December 07, 2011

Ericsson, Sony dangle N3.2m on W/African developers


A collaboration between Ericsson and Sony Ericsson is dangling the sum of €15,000, about N3,249,566.11 cash prize for the winner of the 2012 Ericsson Application Awards (EAA 2012) with theme ‘Apps for the Networked Society.’

A press statement from these companies, indicated that the partnership is for the competition  for application developers in West Africa, thus inviting local developers to submit their innovative ideas and mobile applications for the contest.

They quoted Gary Dewing, Country Manager of Ericsson Nigeria as saying that application entries, would be automatically registered for the global competition with a chance to win a €15,000 cash prize.

These plans the partnership said is expected to run a regional competition for application developers on the Android platform.

He also said that the competition titled ‘Apps for Africa’ is to run under the aegis of the 2012 Ericsson Application Awards (EAA 2012) and is an ongoing annual competition for application developers worldwide organized by Ericsson Research.

Dewing added that the ‘Apps for Africa’ was designed to promote the development of innovative ideas and mobile applications from a variety of environments and situations peculiar to the region.

“These are expected to enable new opportunities for people to collaborate, innovate, learn, care and participate in more efficient ways that positively impact our environment,” part of the statement read.

He described the competition as an amazing opportunity for local talent to showcase their capabilities in the global community of innovators and developers.

 “It reflects our ambition to use technology to change lives for the better,” he said.

Members of the winning teams in each region, he said, would each receive a Sony Ericsson Xperia phone, while teams in second place will receive Business Experience Packs which include Sony Ericsson MW600, office pro, McAfee, and a micro USB cable.

Equally speaking, Head of Market Unit Africa at Sony Ericsson, Mr. Jorgen Berg,  said the  objective for Sony Ericsson is to be the preferred choice for Android devices by delivering the most entertaining smartphones and adding value to people’s lives.

“We are thrilled to run this Android Application Competition which will bring about innovative solutions to enrich the user experience of our Xperia handsets,” he said. 

The competition, the partnership said, is open to students and to small and medium sized enterprises in Gambia, Ghana, Liberia, Nigeria and Sierra Leone, urging interested developers to register teams of two to four people online at  www.ericssonapplicationawards.com/apps-africa-west  before February 01, 2012 and submit either a video of idea or an Android based application that addresses the theme and makes use of at least one Ericsson Labs Application Programming Interface (API), that is Mobile Location or Text To Speech before February 28th, 2012.

Remmy Nweke

ITREALMS Online ... delivering news for ICT4D

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