" ITREALMS: Nokia attaches free Internet access on promo


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Monday, March 28, 2011

Nokia attaches free Internet access on promo

Nokia West African office has unveiled the attachment of free internet access on its latest promotion, tagged ‘Nokia buy and win promo.’

The spokesman of Nokia in Nigeria, and Head of Communications, Mr. Osagie Ogunbor made this disclosure in a press statement made available to ITRealms Online at the weekend.

He noted that as part of measures to promote its new solutions, Nokia Nigeria has unveiled a promo that gives free one month internet on the device to anyone that purchases its range of products.

Head, Marketing for Nokia West Africa, Mr. Reuben Onwubiko, was quoted as saying in Lagos that these products, comprise of the Nokia N8, C7, E5, C6 and E72.

Onwubiko also said Nokia had since moved away from being a mere device manufacturing company as evident in the value added solutions and services that its range of devices offer.

The new Nokia global market strategy, he said, aims at connecting the next one billion people to the internet via mobile devices.

"To this end Nokia recently announced a strategic partnership with Microsoft, which will see it adopting windows as the operating system for its smartphones," he said.

Mr. Onwubiko also said that the promotion was also part of efforts to reward the loyalty of its customers whose patronage has helped in sustaining Nokia as a leader in the mobile phone market.

The Nokia Marketing chief also disclosed that those who purchase the new Nokia C3 would be given a free pouch.

The prizes, he explained are instant and are redeemable in any of Nokia’s over 40 solutions outlets across the country.

"That’s not all; every winner qualifies for a raffle draw where they could win a brand new Kia Soul car and an all expense paid trip for two persons to Dubai," he said.

As said by him, the promo is to promote the advantages of buying genuine Nokia devices. Nokia recently launched a campaign it calls the "be original, buy original", which highlights the benefits of the Nokia warranty. All genuine Nokia products bought from accredited Nokia retailers are covered with one year warrantee.

Meanwhile, the chief executive officer (CEO) of Nokia, Stephen Elop, has ruled out the possibility of a merger of Microsoft and the world’s leading mobile phone manufacturer.

Mr. Elop who was speaking recently in Dubai during an interactive session with the media drawn across the Middle East and Africa, said that following the reported partnership deal between Nokia and Microsoft which will see Nokia adopting Windows as its primary platform for all its smartphones, speculation has been rife that the deal was only a prelude to one of the parties acquiring the other.

He dispelled such speculations as unfounded, saying that the adoption of Windows as a platform for Nokia’s smartphone strategy was a mutually beneficial relationship between Nokia and Microsoft.

Elop maintained that the issue of merger or acquisition was never tabled for consideration by either of the parties.

Stephen Elop also disclosed that Nokia was working round the clock to ensure that the first Nokia smartphone hits the market in the very near future.

By adopting Windows as its smartphone strategy, the lower end devices for which it is still a market leader will continue to be built on the Symbian platform,

Nokia further said, there are over 200 million users of Symbian phones the world over and Nokia is not about to ignore this segment of its market.

He said Nokia’s huge market share in mobile phones is a good business case for mobile application developers to continue building innovative applications on Symbian platform.

He applauded the significant role the Middle East and Africa market plays in the overall success story of Nokia. He promised that Nokia would reward such disproportionate achievements with disproportionate investments. He was however not specific whether such investments would be in the form of the siting of a manufacturing plant in the region.

Nokia pride itself as the world’s number one manufacturer of mobile devices by market share. Beyond its leadership status as a manufacturer of devices, Nokia is fast becoming a leading solutions provider in the converging Internet and communications industries providing internet services that enable users to experience media, messaging, maps and games. Nokia’s partnership with Microsoft, which will lead to the emergence of Nokia windows smartphones aims at connecting the first one billion people to the internet through the Nokia platform.

Remmy Nweke:
ITREALMS Online ... delivering news for ICT4D

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