" ITREALMS: Zinox, best selling netbooks in Nigeria – IDC

Monday, August 16, 2010

Zinox, best selling netbooks in Nigeria – IDC

The United States-based global market research with focus on Information and Communication Technologies (ICT), the International Data Corporation (IDC), has named the Laptop range of Zinox Computers, as the best selling Notebooks in the nation’s market.

According to the second quarter report for 2010 at the IDC’s website Zinox Computers are the fastest selling laptops in the country.

Also, the report showed that Zinox Computers have continued to perform very strongly, ensuring a quality Nigerian participation, in a market that would have been completely dominated by foreign brands.

Zinox, as said by the report, is strongest in the laptop market where it leads six other international brands, including HP, Acer, Toshiba, Dell, Lenovo, and LG Electronics, with a 53.6 per cent market share and a year in, year out growth of 799 per cent, while its closest competitor HP achieved a 23.6 per cent market share and a -5.7 per cent decline.

In the desktop Computer category, Zinox came second with an 11.4 per cent share as the market defines a HP, Zinox rivalry.

Equally, IDC reported that Zinox has a share of 32.5 per cent of the Total PC market, a remarkable achievement for an indigenous brand that has been in the market for less than a decade.

Responding, Chairman of Zinox Computers, Dr. Leo Stan Ekeh, said that the report has justified the vision, hardwork, capital outlay, human resources and patriotism that have gone into the building of the Zinox brand.

He said that he was satisfied that Nigerians are proving that if given the opportunity they could compete and overcome even the best in the world, recalling that amidst skepticism in government circles, among professionals, and the general public he had declared at the launch in 2001, that Zinox was a public trust and a spiritual commitment.

Ekeh also said that Zinox had the finance, know-how, and the will to make the brand a source of national pride.

Further, the Zinox Chairman said that he was proud that less than a decade after that launch, the brand is keenly competing for space with foreign and international brands, pointing out that the success of the Zinox brand is traceable to the strict adherence to international quality standards and processes.

For example, he said, the launch of Zinox was delayed for some years to enable Zinox Computers to attain the Windows Hardware Quality Lab (WHQL), a certification that remained exclusive to Zinox among the indigenous manufacturers for many years. In 2005, just 4 years after launch, Zinox received the NIS ISO 9001: 2000 quality and management processes certification.

In recognition of its quest for excellence, the brand has won all known international and local Awards from professional associations, and remains the largest partners of Intel and Microsoft Inc. in sub Saharan Africa. And just in June 2010, Intel the # 1 Microchips producers in the world profiled Zinox Computers in her Newsletter as African Digital success story based on her achievements and growth.

Ekeh explained that the flagship of the Zinox charge in the market is the Bijimi (Digital work horse in Hausa) laptop which comes in two variants – the Bijimi PRO and the Bijimi Sage.

This Zinox Notebook, he said, is an all time best seller loaded with over 1,000,000 e-books and other contents like JAMB, WAEC, NECO to name a few exams revision questions and answers. This dominance of the laptop market is also helped in no small way by the rapid market penetration gained by the Zinox Smart mini notebooks in partnership with Intel.

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