" ITREALMS: Samsung W.A. appoints CMC account managers

Wednesday, July 07, 2010

Samsung W.A. appoints CMC account managers

Leader in household appliances, mobile telephony and Information Technology (IT) products Samsung Electronics West Africa, has announced the appointment of CMC Connect Limited as its new public relations agency.

Affirming this, the Head, Corporate Marketing, Samsung West Africa Limited, Mrs. Funke Michaels-Ntekim, said CMC Connect is tasked with the responsibility of sustaining Samsung’s brand awareness through products press releases, brand equity building and corporate communications as well as government relations.

She also said the appointment of CMC Connect was as a result of the company’s clear understanding of the brief, as well as the creative and revolutionary ideas brought forward during the pitch processes.

“After a rigorous exercise, CMC Connect Limited was selected by the panel as a result of their depth of industry knowledge, strategic thinking and the creativity demonstrated by the firm’s team during the pitch process. As a merit-driven global company, we had no other option than to award the account to the agency that showed the most innovative ideas for propelling our business forward,” she said.

Further, she said Samsung West Africa is looking forward to working-in-partnership with CMC Connect, a choice that would help the company develop the Samsung brand across the country and reinforce its position as a world leader.

Samsung, she said, plays strongly in several segments of the global market with consumer electronics like Television sets, Audio and Hi-fi sets; mobile phones; household appliances like air conditioners, microwave ovens, and washing machines; IT products like laptops, printers, and projectors; as well as image-technology with digital cameras and camcorders.

In his remark, the Managing Director, CMC Connect, Mr. Yomi Badejo Okusanya, said that the firm is very delighted to work with Samsung West Africa, just as he promised to ensure excellent execution of all communication and marketing activities aimed at achieving the objectives set by Samsung in the region.

He expressed thank to Samsung for the confidence reposed in his firm and reaffirmed CMC Connect’s commitment to offer strategy-driven communication solutions from development to execution in line with client’s particular needs and to solidify the relationship between the Client and its various publics in the Nigerian market.

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