" ITREALMS: Netsize facilitates SMS with CRM

Wednesday, July 07, 2010

Netsize facilitates SMS with CRM

France-based Netsize has added Short Messaging Service (SMS) as a standard channel to Microsoft Dynamics Customer Relationship Management (CRM) 4.0 system.

This, the company said, enhanced the CRM solution with quick SMS, SMS marketing campaigns and SMS workflows through its plug-in architecture.

Group Marketing Communication Director at Netsize, Mr. Alexander Vlasblom made this disclosure in a press statement made available to ITRealms Online.

He quoted the chief executive officer, Netsize, Stanislas Chesnais, as saying that version 2 of Netsize mPlug-in for Microsoft Dynamics CRM enables users to leverage the mobile channel to increase business process efficiency and customer satisfaction.

“Companies are recognizing that mobile messaging enables them to increase business agility and serve customers better. With Customer Relationship Management at the center of many business processes, being able to use the mobile channel like any other channel is a must-have,” Chesnais said.

The features of Netsize mPlug-in for Dynamics, the CEO said, include an all features are fully integrated in the Microsoft Dynamics CRM user interface.

“With quick messaging Dynamics CRM users reach customers, business contacts and employees globally. Messages can be personalized with dynamic text fields and customized sender address,” Chesnais said, stressing that mPlug-in enables users to set-up, schedule and execute large volume SMS marketing campaigns, to target Dynamics CRM contacts and leads. Contact and lead attributes can be used to tailor and personalize the message contents. mPlug-in checks the validity of each recipient’s mobile number.

“Users can test campaigns prior to their launch,” he said.

With the SMS workflow functionality of mPlug-in, Chesnais said, users could create actions that send an SMS message triggered by predefined events.

“Like quick messages and campaigns, mPlug-in SMS workflow actions can use Dynamics record attributes to adapt message contents,” the CEO said.

Netsize mPlug-in, he said, provides an extensive statistics dashboard with delivery reports on sent messages and campaigns, as well as statistics data could be exported for use in other programmes.

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