" ITREALMS: Starcomms introduces music-on-demand

Monday, May 24, 2010

Starcomms introduces music-on-demand

Telecom company, Starcomms Plc, has introduced Music-on-demand and music dedication on its network.

Unveiling this service in Lagos, the Chief Commercial Officer (CCO) Starcomms, Mr. Tushar Maheshwari said that it would avail the telco subscribers to enjoy, a two-in-one service of music on demand otherwise referred to as ‘Say-it-with-a-song’ and music dedication on all Starcomms’ phones.

He said that ‘Say-it-with-a-song’ for instance, allow subscribers to link Starcomms through a short code - 56060 and demand to listen to their preferred music for 10 minutes nonstop on their Starcomms telephone.

He explained that after enjoying their favourite tunes, the subscriber can also ask for it to be dedicated to a loved one who equally is a user of Starcomms phone.

“The sender can accompany the dedicated music with a voice message which he would have pre-recorded,” he said.

The CCO explained that the mechanics of the music dedication service permits the subscriber of music-on-demand to draw from the diverse collections of music in the Starcomms system and send to others they love on the network.

As said by him, for Starcomms subscribers who have the taste for good music and find it uncomfortable to move around with large music collections, the telco’s music-on-demand is ideal as it enables subscriber to create his jute box within the Starcomms system from where he can always access his favourite tracks, but that is after the first registration.

Further, he explained that the recipient of the service receives the dedicated music as a phone call and listens without paying, however, it is the sender that pays for this unique service.

“This service is one of the efforts of Starcomms at bridging the gap between work and play,” he said, stressing that they want customers to have access to their favourite music without the need of car radio or Media Player (MP3) or their stereo sets at home.

“The music-on-demand can be a motivating device at work or during physical exercise while the music dedication can lift the spirit of a loved one wherever they may be,” he said.

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