" ITREALMS: Gartner rates Oracle high on CRM automation

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Wednesday, September 30, 2009

Gartner rates Oracle high on CRM automation

Oracle’s Siebel Customer Relations Management (CRM) and Oracle CRM on Demand are both positioned in the leader’s quadrant of Gartner’s recent “Magic Quadrant for Sales Force Automation.”

According to Gartner, leaders in Sales Force Automation “demonstrate a market-defining vision of how technology can help the top sales executives achieve business objectives.”

The rating also stated that leaders have the ability to execute against that vision through products, services and demonstrated solid business results in the form of revenue and earnings.

“Leaders have significant successful customer deployments in North America, Europe, the Middle East and Africa (EMEA), and Asia/Pacific in a wide variety of vertical industries with multiple proof points above 500 users,” part of the report said.

Gartner Magic Quadrants position vendors within a particular market segment based on their completeness of vision and their ability to execute on that vision.

Siebel CRM helps organizations differentiate their businesses to achieve maximum top-and bottom-line growth. It delivers a combination of transactional, analytical and engagement features to manage customer-facing operations across industries.

Oracle CRM On Demand extends the industry-leading Software as a Service CRM platform with more advanced core CRM functionality, deeper industry-specific capabilities and enhanced ease of use, customization and extensibility features.

With Oracle CRM On Demand, companies of all types and sizes can effectively and efficiently manage all facets of their customer relations, while enabling complete integration with their overall enterprise systems architecture.

“In my opinion, Gartner and the Magic Quadrant for Sales Force Automation recognize that Oracle continues to innovate, grow and provide customers with the effective capabilities to save money and resources through sales force automation,” said Anthony Lye, Senior Vice President of Oracle CRM.

In addition, he said, they believe in the placements of Oracle’s Siebel CRM and Oracle CRM On Demand in the leader’s quadrant provides further proof of how Oracle continues to impact customers and their overall business value.

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