" ITREALMS: Mizbeach unveils new logo, plans South-East expansion

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Monday, July 27, 2009

Mizbeach unveils new logo, plans South-East expansion

Major wholesale distributor of mobile phone handsets in the country, MizBeach Nigeria Limited has unveiled a new logo, and plans a nationwide expansion, targeting the south eastern part of the country.

Managing Director, MizBeach, Mr. Patrick Olisemeka, said in an interview with ITRealms Online in Lagos that already, plans are up for the opening of its Port Harcourt branch this week.

This is coming as Federal Capital Territory (FCT) and Ibadan branches are open for business.

As a technology driven and customer-centric company, Olisemeka said Mizbeach was conceived to be among the best wholesale and retail resellers of Global System for Mobile communications (GSM) mobile handsets in the country.

The ultra modern flagship retail outlet, he said, has been retooled as part of the repositioning.

Also, he said, “We sell a wide range of mobile handset devices and provide outstanding after sales services to both our retail and wholesale customers,” assuring that the new branches would be adorned with the latest logo of Mizbeach and colours to make the outlets attractive to behold.

Olisemeka noted that at MizBeach, they deal on quality and original mobile phone products from the manufacturers, especially those who have country representatives and are ready to expand their market horizon.

MizBeach, he said, promises any customer that gets in contact with the company to be excited either directly or indirectly including Facebook and YouTube.

Although, he noted, that Nigeria is an imperfect market, but maintained that MizBeach was set up to correct this imperfection by ensuring that its mobile phones on offer come from the right source, that is, the manufacturers themselves and MizBeach customer care centres have the necessary tools to fix mobile phones under its warranty.

Olisemeka pointed out that the purpose of unveiling a new Mizbeach logo was to formally tell Nigerians that Mizbeach Limited has gotten some new focus, underscoring the fact that his firm would continue to maintain and build on its leadership position in the wholesale market.

“We are poised to become a major player in the retail and end-user market as well,” he declared, stressing that Mizbeach will be actively focused on providing for and meeting the needs of end-user clients.

The key factors to be associated with new Mizbeach Limited would include high quality mobile phones, best prices, varied choice of phones for the lifestyles of those that patronize the company.

Olisemeka further promised that any person that enters a Mizbeach location must leave with a pleasant and satisfactory experience.

When they make purchases, he said, they are assured of buying high quality phones at the best prices, while going the extra mile to ensure that clients are provided excellent after sales services and warrantees.

“We will assist our customers in making the most reasonable purchase decisions that will fit their life styles and available finance,” he said.

The unveiling was performed by a director, School of Industrial and Systems Engineering, Georgia Institute of Technology Atlanta, Prof. Augustine Esogbue, accompanied by the chairman of Mizbeach, Ambassador Ignatius Olisemeka, President, Institute of Directors (IOD), Chief Chike Nwanze, among other dignitaries.

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