Wednesday, April 29, 2009

Etisalat to unveil new product @ W.Afri.Tel-09

The fifth Global System for Mobile Communications (GSM) operator, Etisalat Nigeria, has concluded plans to storm this year’s West African Telecommunications (W.Afri.Tel) exhibition coming up in June this year. 

Official of the telco who disclosed this weekend said, Etisalat intends to leverage on the successes achieved through its participation at the 2008 edition of the exhibition.

“Its participation at the exhibition’s eighth edition, even when it was yet to formally commence operations, drew a mammoth crowd of curious visitors who flocked at the company’s booth to catch a glimpse of what telecom services the new entrant would be intending to offer. The legion of intending subscribers who had signed up as potential Etisalat customers, at the event professedly overwhelmed the company officials,” the official said.

Consequently, Etisalat has planned to unveil new products at this year’s W.Afri.Tel and leverage on the successes achieved at the previous edition of W.Afri.Tel.

“Our main aim as the fifth GSM operator is to introduce a whole new range of innovative offerings to our subscribers. Our status as a late entrant necessitates that we be innovative in our product offering. Our participation at last year’s edition, and the sheer volume of requests about our formal launch date, as well as the enthusiasm about our packages and tariffs from the public was overwhelming.

Hence, we are taking advantage of W.Afri.Tel’s popularity to avail our customers of the latest offerings from the Etisalat stable,” highly placed company source said. 

In his reaction to Etisalat’s decision to take part at W.Afri.Tel-09, the Editor-in-Chief of IT & Telecom Digest, sole Nigerian representative to Exhibition Management Services, organisers of the event, Mr. Mkpe Abang, described it as a vote of confidence on the Nigerian information and communications sector.

He also commended the telco’s strategy to showcase new products and services at W.Afri.Tel as very timely.

“As competition in Nigeria’s telecom sector continues to get fierce, due to the peculiar nature of the country’s telecom sector, the onus is on operators to apply ingenuity in their product offerings,” he asserted.

Etisalat’s plans to showcase exclusive new products at W.Afri.Tel-09 is commendable, noting that visitors’ attendance at W.Afri.Tel have continued to soar over the years.

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