Wednesday, May 07, 2008

PMM unveils online PR news service

The management of the Private Media Mart (PMM) has unveiled its online public relation newswire service.

Chief executive, PMM, Mr. Ejiofor Agada disclosed this in a press statement made available to Champion Infotel and said that the first-ever business-2-media (B2M) information portal has been designed to assist businesses gain the desired media attention in both the print and electronic media.

He also said that the NewswireNigeria, a concept of PMM Limited, is structured to service the Nigerian and West African market, which has not been regarded as a catchment area in the conventional PR newswire portals in the developed countries.

Newswire services, according to him, started as far back as news reporting in other climes and it has continued to flourish as various news agencies are competing for attention in the world scene.

Mr. Agada equally said that access to the PR newswire services have been lopsided in the sense that there are few of these PR newswire services that target countries or economies outside of their primary area of interest or operation.

He added that countries in Africa have been neglected in this service except South Africa.

On how the newswire portal works, Mr. Agada explained that its an interactive medium that accepts publicity and news materials from subscribing corporate entities and goes ahead to share this information with its database of member journalists and editors.

As said by him, the portal has been built in a way that it would contain a database of journalists, editors and media freelancers in both the electronic and print media across Nigeria and the sub region in such a way that even the most basic subscription to the service would definitely capture the attention of the most docile journalist.

Agada further said PMM, a well-known technology PR and publicity entity came up with this initiative as a result of four years intensive research and development, which has transformed into what is referred to as journalists’ response to news challenges.

“With the cost of gaining media attention in developing economies like Nigeria continuously on the rise, NewswireNigeria is structured to offer a more realistic access to the crème of the media in Africa’s fastest economies, especially Nigeria” he said.

To access the portal, he enlightened that a journalist would have an easier route to the information posted by the subscribing firm on a regular basis thereby reducing the stress involved in the process of news gathering and the subscribing corporate entity is guaranteed that their publicity information will get the attention of as much as 2000 Nigerian and African journalists at all times without striving to get the journalist’s details.

NewswireNigeria, located at, he said, comes with unlimited press release; audio and video clip postings for electronic media and virtual pressroom for online interview sessions. Others include advertising opportunities, regular activity reports for subscribers and electronic clipping services among others.

“Activities in the portal have so far intensified with various companies and have seen even political office holders signing up for the product,” he said.

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