Saturday, December 08, 2007

Globacom dangles 500 cars in Win & Rule

The Second National Operator (SNO), Globacom Limited, Thursday, commenced a five-month promo, “Win and Rule,” dangling 500 cars for its subscribers, just as the Mike Adenuga Towers (MAT), was yesterday, reopened for business after a 48-hour seal up by the Lagos State Board of Internal Revenue over alleged tax default.

This is coming in spite of the ban on promotions on telcos over the recent increase in poor quality of service (Qos) by the regulatory body, the Nigerian Communications Commission (NCC) since June this year.

Announcing the latest promo estimated to worth N2 billion, Executive Director, Legal Services at Globacom, Mrs. Gladys Talabi, said the telco regards the promo as the biggest consumer reward package ever in Africa, with 500 exotic cars to be won by subscribers, even as Globacom was singly unbanned by NCC as far as promotions are concerned.

According to her, the promo, which began Thursday, December 6, 2007 would last till May 6, 2008 and is offering subscribers on the network 200 Kia Rio cars, 150 Nissan Sunny, 100 Peugeot 307, 38 BMW 3 Series and 12 Mercedes Benz S350 Class.

Explaining how the promo would be handled, Head, Marketing at Globacom, Mr. Chris Ihemien said the promotion is open to both old and new subscribers on the prepaid and postpaid platforms.

And to qualify for the draws to be held every two weeks, he said that existing subscribers are required to recharge from N500 to N10,000 and above within the next two weeks.

Those who recharge with N500 to N1,000 within two weeks, he added, would qualify to win any of the 200 Kia Rio cars.

Recharge surpassing N1,001 to N3,000, he said, qualifies the subscriber for the Nissan Sunny draw, while N3,001 and N5,000 qualifies the customer for the Peugeot 307 draw.

He added that a subscriber who recharges up to N5,001and N10,000 within two weeks will qualify for the BMW car draw, even as recharges of N1,001 and above will qualify the subscriber for the Mercedes Benz draw.

He stressed that subscribers could accumulate recharges to arrive at defined bands and for new subscribers, all they are required to do is to buy a Glo SIM card, activate and recharge to a certain amount of airtime in the defined band in order to qualify for the fortnightly draw.

“For us, it is yet another opportunity for saying ‘thank you’ to our esteemed subscribers for their patronage and loyalty. We’re celebrating them in this unprecedented manner for being on the fastest growing network in Africa and the Middle East region.

“At Globacom, the customer is, indeed, king and will continue to be. We’re a truly Nigerian company. That is why we are ploughing back our proceeds into building a first class network in Nigeria as well as investing heavily in our valued customers,” he submitted.

Reacting to inquiries, the Head, Public Affairs at NCC, Mr. Dave Imoko, said that the ban on promotions is yet to be lifted and declined any other comment.

ITREALMS Online ... delivering news for ICT4D

No comments: