Thursday, February 27, 2020

African themeparks to benefit @DEAL 2020 - ITREALMS

The DEAL 2020 has advanced plans to provide an effective platform for the stakeholders within the African entertainment and amusement sector, reports ITREALMS.

Over 300 plus exhibitors will be present at the 26th edition of the DEAL 2020 (www.DealMiddleEastShow.com) Show (Dubai Entertainment and Leisure), from across 35 plus countries. Global industry exhibition, (DEAL) (www.DealMiddleEastShow.com), held between 23rd and 25th March, has packed a spectrum of VR concepts that is specifically catering to the African markets. Interested trade visitors planning to visit the show can register on the website and get in touch with the show organisers for special air tickets and accommodation rates.

DEAL 2020 will host 300 plus exhibitors from across the globe. There are several global and regional brands at the show that includes – Amusement Services International, Warehouse of Games, Al Hokair, Semnox, Intercard, Zamperla, Embed, Sacoa, ICE, UDC, Polin Waterparks, ProSlide, Whitewater, HPS Play, SBF-VISA, Guzzi Eugenio, IE Park, I-TPS, Mammamia Rides and QubicaAMF Worldwide among several others. Furthermore, the African trade visitors can also meet close to 50 plus new exhibitors.

“Apart from the other country pavilions, this year DEAL will host companies under the ‘Korea pavilion’ for the very first time. Korea Creative Content Authority (KOCCA), a government agency which promotes the Korean content industry will be instrumental in bringing some of the best Korean FEC and entertainment companies. Trade visitors from Africa can expect a plethora of creative VR concepts from the Korean brands at its country pavilion during the DEAL 2020 (www.DealMiddleEastShow.com) show,” stated Sharif Rahman, CEO of International Expo Consults (IEC), organizers of DEAL 2020. (www.DealMiddleEastShow.com)

Africa will witness the launch of new retail entertainment hubs and malls in the next couple of years where more global brands will find more space and better infrastructure. It adds that the continent is home to 45 million households having what it terms as ‘discretionary income’. With the new malls attracting brands that were only known through cable television, Forbes Magazine says the African market can no longer be viewed as a secondary one.

DEAL 2020 is the region’s most important meeting point since its inception for manufacturers, suppliers, buyers, entrepreneurs, businessmen, technologists, and professionals in the leisure, FEC and amusement industries. Apart from the VR gaming concepts there is a massive representation from other sectors such as arcade, redemption, card machines, rides, water fountains, soft toys, coin machines, gifts, souvenirs, bowling, character costumes, theming services, interactive sports, revenue management systems, inflatables, laser tag, photobooth, snow park, water park, trains, vending machines, trampolines among other entertainment concepts.

Africa’s VR (virtual reality) gaming space is taking shape with several malls in the country looking to house the best in the VR gaming industry. The VR concept is increasing the business value of the malls with the help of this new disruptive technology. Virtual reality gaming refers to applications where a person can experience being in a three-dimensional (3-D) environment and interact with it during a game. Virtual reality (VR) environments help the user in experiencing the game as reality.

Nenye Dom/Editor

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