" ITREALMS: Accountability Lab rebrands with Integrity Icon - ITREALMS

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Thursday, June 13, 2019

Accountability Lab rebrands with Integrity Icon - ITREALMS

The Accountability Lab has renamed is Integrity Idol campaign to Integrity Icon, reports ITREALMS.

Founder and Executive Director of Accountability Lab, Blair Glencorse, affirmed to ITREALMS that the decision was endorsed by the organisation’s global board of directors in May and takes effect today, June 13, 2019. 

Integrity Idol, ITREALMS gathered, is a campaign that the Lab has run since 2014 after launching in Nepal. The grassroots program celebrates public servants of integrity and has since expanded to Pakistan, Sri Lanka, Nigeria, Mali, Liberia, Uganda, South Africa and, most recently, Mexico. 

The campaign invites the public to nominate outstanding public servants in various government sectors who demonstrate honesty and integrity under difficult circumstances. It also aims to reframe debates around corruption by ‘naming and faming’ do-gooders, rather than naming and shaming wrongdoers. The Lab then works with the winners to shift norms within institutions, build coalitions for reform and encourage young people to serve with integrity.

As said by 
Glencorse, the profile of the campaign has grown, it has become necessary to differentiate its public image. 

“Integrity Idol has grown tremendously and at this point we want to ensure it has a unique brand that stands out in the minds of people who want better governance everywhere. This rebrand will also allow us to ensure continuity across countries as the campaign grows to new places and with new partners,” Glencorse said.

The Country Director of Accountability Lab Nigeria, Odeh Friday, said the campaign is expected to ramp up significantly this year with a record number of nominations.

“The programme continues to grow and develop to incorporate more meaningful work with government partners and other stakeholders through collaborative effort. This rebrand creates an opportunity for us to refine the look and feel of our efforts as we go through this process, and together create a future where people with power are more accountable,” he said.

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