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Unlocking value of innovation investments by Accenture - ITREALMS

Accenture's research team has found out that although businesses are increasing their innovation spend, return on investment has declined by 27 per cent over the past five years, reports ITREALMS.

Also the research revealed that almost one-third (29 per cent) of those Accenture surveyed expect to increase their investments in innovation by more than 50 per cent over the next five years.

Accenture, the professional services firm, pointed out that over half (57 per cent) of businesses making significant investments in innovation have underperformed against industry peers when it comes to growth or market value.

"At the same time, almost one-third (29 per cent) of those Accenture surveyed expect to increase their investments in innovation by more than 50 per cent over the next five years," the firm said in a press statement made available to ITREALMS.

Affirming this research findings to ITREALMS, the Managing Director, Financial Services at Accenture, Toluleke Adenmosun, said the fact that return on investment overall is dropping is a worrying trend, because businesses are spending more than ever, but their inability to see proper returns is shocking.


“One of the reasons for this could be that many organisations still see innovation as a peripheral activity separate to the core business; an “ad-hoc creative process” rather than a set of practices that will fundamentally change their way of doing business. It’s like going jogging once a month and then expecting to be able to run a marathon.

“Over the last five years, roughly $3.2tn was spent on innovation worldwide. Yet, the study shows it is not how much you spend that matters, it is how you spend it. The companies bucking the trend and seeing the biggest returns are investing in bold, watershed moves rather than incremental shifts.”

“The companies reaping the biggest rewards show a “go big or go home” mentality by investing in truly disruptive innovation projects,” added Toluleke “They don’t just tinker around the edges.”

Toluleke also argued that some companies just chase the latest tech trends without thinking about how to connect what they’re spending to the biggest problems or opportunities in their business.

The research also reveals that there are seven key characteristics that are adopted by companies deliberately driving innovation.

Nenye Dom/Editor

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