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Tuesday, February 26, 2013

Etisalat renews sponsorship deal with FC Barca


EtisalatGroup, the leading telecommunications operator in the Middle East, Africa and Asia, today Tuesday, renewed a four-year partnership deal with and FC Barcelona.

Speaking at the Mobile World Congress 2013, soon after the contract was renewed with a signing ceremony, the group chief executive officer (GCEO), Etisalat Group, Ahmad Julfar, explained that the deal means the UAE-based company is FC Barcelona official partner in the region, including countries where it has operations such as Nigeria, Saudi Arabia, the Ivory Coast, Benin, Togo, Niger, Gabon and Central Africa Republic.

According to him, this agreement is a major event for the telecommunications industry This signing took place precisely in Barcelona at FC Barcelona’s stadium, Camp Nou, between Mr Ahmad Abdulkarim Julfar of Etisalat Group and Sandro Rosell, the president of FC Barcelona.
 
Present at the ceremony include Mr. Steven Evans, Etisalat’s CEO for Nigeria, Khalid Al Kaf, CEO for Mobily, which operates in Saudi Arabia, Nagi Abboud, CEO for Atlantique Telecom, its Chief Regional Officer for Africa, Essa Al Haddad and Rainer Rathgeber, Etisalat Group’s Chief Commercial Officer.

“As a global telecommunications operator, it makes sense for us to partner with a world-class football club interested in expanding its international fan base,” the group CEO said. 

This partnership, he also said, presents a unique opportunity for the mobile company to demonstrate Etisalat Group’s capabilities as a telecommunications operator, while allowing FC Barcelona to engage new fans in the Middle East, Africa and Asia.

“We very much look forward to sharing the talent of FC Barcelona with our customers,” he said.
Commenting, Mr. Evans of Etisalat Nigeria noted that football is a major past-time in Nigeria and across Africa.

“People from all walks of life enjoy this sport and other activities associated with it. By partnering with FC Barcelona, we’re able to allow our customers and Nigerians especially, to extend their support to the world's most famous football team,” he said.

As said by him, the FCB partnership creates a suitable platform to connect with customers across segments that are passionate about international football, stressing that Etisalat will continue to support the development of sports in Nigeria and provide platforms such as this to key into the passion of Nigerians.

For Sandro Rosell, the president of FC Barcelona, they want to attract new fans from around the world and ongoing partnership with Etisalat has created another way for this to be achieved thereby enhancing FCB image and presence in the Middle East, Africa and Asia.

“Our team looks forward to playing for Etisalat Group’s customers and is excited about how easy they are making it for committed and potential fans to view our matches,” he submitted.

Remmy Nweke 
ITREALMS Online ... delivering news for ICT4D

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