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Wednesday, December 28, 2011

MTN paints Nnewi ‘Yello @ Ofala’11


The telecommunications giant in the country, MTN Nigeria has painted the ancient town of Nnewi in Anambra State with its ‘Yello colour in take off for the 2011 Ofala of Igwe P.A. Orizu.

Confirming this, the General Manager, Consumer Marketing at MTN, Mr. Kola Oyayemi, said this  is in line with the position of the brand to show commitment in the promotion of cultural values and heritage of the people where it operates.

The festival, ITRealms Online gathered heralds the 48th Ofala Igwe Nnewi Festival, which is billed to hold at the palace of His Royal Highness, Igwe P.A. Orizu, in Nnewi, Anambra State starting today, Wednesday, 28 and Thursday, 29 December, this year.

Oyeyemi also expressed the company’s resolve towards the development of indigenous cultures and communal bonds.

“MTN has over the years been championing the effective sponsorship of various cultural festivals within the country in a bid to demonstrate its brand promise and to demonstrate its passion to enrich the lives of Nigerians,” Oyeyemi said.

The annual Ofala Nnewi festival, he noted has enjoyed MTN sponsorship for five consecutive years, and is a celebration of the social values and legacy of the Nnewi community.

“It features a variety of colourful activities and the participation of numerous illustrious Igbo sons and daughters including tourists and Nigerians in the diaspora,” he said.

MTN, Oyayemi pointed out is supporting a variety of activities built around the Ofala Festival such as dancing competition for age-grades, coming out of the “retreat” of the Igwe Nnewi, civic reception and other activities targeted at its various market segments.

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2 comments:

Liberty Silvagni said...

Wow, this is by far one of the greatest and most creativemarketing strategies I have ever known therefore I highly commend the people behind it.

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