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Wednesday, September 28, 2011

Etisalat unveils EasyBlaze on 3.75G network

Hakeem Bello, chairman, Steve Evans, CEO  and Director, Alhaji Bello Garba.
Acclaimed innovative mobile operator in the country, Etisalat Nigeria has unveiled its Easyblaze on the latest 3.75G network with coverage currently in 14 cities nationwide.

Chief executive officer, Etisalat Nigeria, Mr. Steven Evans, said that the mobile operator is unequivocal on its commitment to quality, customer focus and innovation.

According to him, Etisalat has become a household name that could not afford to beyond its overwhelming growing standard in three years.

He also said that Etisalat’s customer-centric ideology is an on-going challenge they are determined to keep the promise.

Etisalat, he said, has not been stagnant but innovative; hence it has achieved over 9 million subscribers within three years of operation.

“We have to differentiate ourselves from competition,” he said, adding that the launch of 3.75G network by Etisalat was another innovation record being set by the mobile company.

For chief commercial officer, Wael Ammar, the deployment of 3.75G from the hitherto 2.5G, was to up the stage for Nigerian telecom consumers.

As said by Wael, riding on Third Generation (3G) network would facilitate growth, increase access bandwidth and enable more diverse applications.

He noted that Etisalat is reputed to have commenced data services on the network across the country, stressing that in line with Etisalat’s commitment to delivery of quality services, that the network is migrating its services on 3.75G, which technologically commercial viable and available in the industry.

“This is the High Speed Packet Access technology. We have built an HSPA network with dual carrier technology capable of downloading speed of up to 42 Mega bytes per second (Mbps),” he said.

Ammar listed the 14 cities currently running the 3.75G to include Abuja, Port Harcourt, Ibadan, Warri, Kaduna, Kano, Zaria, Enugu, Onitsha, Aba, Nnewi, Awka and Benin.

“We would be aggressively expanding the footprint across Nigeria over the coming six months,” he said.

He also disclosed that there would be a showcase of how the broadband services work on devices at Silverbird Galleria in Lagos, in partnership with industry giants to show customers what could be achieved on the network.

Further, he said, there would be series of experiential campaigns across all the HSPA-deployed locations to enable Nigerians to experience the latest network.

Etisalat’s promise, he said, is to continue to offer innovative and quality services to enhance our customers’ personal and business needs, just as he introduced the latest offering to the Nigerian market “EasyBlaze, the broadband that is finally faster than you.”

Speaking earlier, chairman of Etisalat Nigeria, Mr. Hakeem Bello-Osagie recalled that his Emerging Market Telecommunication Service (EMTS) investment in a Global System for Mobile communication (GSM) license about six years after the introduction of GSM services in the country and at the time when millions of Nigerians were already holders of mobile phones.

Therefore, he expressed delight that three years after, Etisalat Nigeria has continued to record another milestone with the launch of its 3.75G HSPA+ network, the fastest 3G network in the country.

Remmy Nweke

ITREALMS Online ... delivering news for ICT4D

1 comment:

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