Monday, July 04, 2011

Comviva deploys USSD, reduces cost by 38%

Acclaimed global leader in mobile solutions-based Value Added Service (VAS), Comviva Technologies Limited of India has over 50 Unstructured Supplementary Service Data (USSD) modules deployed across 39 countries within the South Asia, Middle East, Africa and Latin America, thereby reducing operational cost by 38 per cent for networks.

USSD is a technology that enables mostly Global System for Mobile (GSM) communications phones to generally associate with real-time or instant messaging services, thereby facilitating networks to send information usually text menus between a mobile phone and an application program in the network.

Messrs Siddharth Kumar and Sundeep Mehta of Corporate Communications unit of Comviva Technologies Limited, in a joint press statement informed ITRealms Onlinethat the company has some 52 USSD deployments across 39 countries worldwide.

This, they said made Comviva a leader in the USSD space globally, noting that Comviva’s portfolio of USSD solutions have enabled operators in South Asia, Middle East, Africa and Latin America to quickly launch of new services by providing a Service Creation Environment (SCE) and a diverse range of market-ready USSD applications.

Comviva’s USSD solutions, according to the duo, are now delivering services to over 550 million mobile users across the globe and handling up to 130 million transactions per day on different operator networks.

They further noted that Comviva’s USSD solutions are deployed by leading operators globally handling over 220 million hits daily.

“A key application for Comviva’s USSD portfolio is the delivery of cost-effective customer self-care,” they stated, adding that multiple leading South Asian operators have deployed Comviva’s USSD Self Care, reducing costs of customer care provision by an average of 38 per cent.

The Vice President, Mobile Messaging Solutions at Comviva, Vikram Shanbhag, expressed excitement over the achievement.

He was quoted as saying they were proud to achieve this milestone and hold the leadership position in the USSD market globally.

He explained that USSD technology is pervasive, the experience intuitive and interactive, and the potential operational savings compelling.

“Today, only a small proportion of subscribers actively use non-voice services and with USSD, we can enable them to easily and conveniently discover and access an extensive catalog of mobile services,” Shanbhag said.

Noting that Comviva’s advanced platform and features allow subscribers to interact with their favorite applications, such as social networking, banking and other subscription services - delivering a seamless experience with potentially extended session times.

“Comviva’s USSD solution is the perfect solution to introduce mobile subscribers, with mass-market handsets, to new services and content – as well as enable cost-effective self-care,” Shanbhag said.

The vice president pointed out that with the GSM mobile subscriber community already over 5 billion strong, extending VAS across the entire user base, simply, uniformly and cost-effectively is key to enabling continued operator revenue growth.

Underlining the fact that Comviva’s USSD Service Suite is an end-to-end portfolio of solutions that sets new standards for user experience, interactivity, usability and mobile content consumption, even as Shanbhag said, the suite enables operators to launch a customer-centric retail model that simplifies service discovery and access.

Shanbhag maintained that USSD is up to 20 times more cost-efficient than Interact Voice Response (IVR) and integrates easily with existing legacy Short Messaging Service (SMS) applications while avoiding the need to continuously invest in new voice lines or SMSC capacity.

“By enabling users to perform multiple transactions in the same session, operators can launch interactive services and significantly enhance the subscriber’s engagement with the service brand,” the VP explained.

Remmy Nweke
ITREALMS Online ... delivering news for ICT4D

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