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Wednesday, December 22, 2010

3Line, Toyota to reward Freedom card users

Ahead of the Yuletide, 3Line Card Management and the premier distributor of Toyota brand of cars in Nigeria, Elizade Nigeria Limited (ENL) have commenced Christmas Sale Promotions to enable all buyers of Toyota brands obtain instant pre-loaded Gift cards.

The Christmas promo tagged “Get a Toyota, Get a Gift” which kicked-off on December 1, 2010 would run till the end of the month.

According to the General Manager, 3Line Card Management, Mrs Funke Ade-Ojo said in a press statement made available to ITRealms Online that the ‘Get a Toyota, Get a Gift’ reward comes with three year manufacturer’s warranty or 100,000 km, a free annual vehicle condition report, registration, trade-in option and tracking device as well as free accessories such as floor mat, fire extinguisher and C-Caution reflective signal.

The new buying initiative, she said, is between two companies that are first in their separate industries, stressing that ENL is the number one Toyota distributor in Nigeria, while 3Line pioneered gift cards in Nigeria in 2008 with its Freedom gift card, which is a customizable payment card that could be given instead of the traditional gift item.

“It gives the recipient the freedom to choose what he wants as a gift as against the traditional gifts that may not appeal to the recipient,” she said.

Ade-Ojo also explained that Freedom gift cards are redeemable at any retail outlet where Freedom cards are accepted and value redeemable at over 8,000 Automated Teller Machines (ATM’s) nationwide.

“The card is innovative because it is the ideal incentive for customers, employees, business partners, and survey respondents, anyone you want to motivate, reward, or just to show appreciation,” she said.

Mrs. Ade-Ojo recalled that in 2008, 3Line introduced Freedom gift card into the Nigerian market and it was sold and accepted for purchases at various shops at the malls, just as she informed that the Freedom gift card would greatly reduce the gift choice dilemma on the part of the giver, while giving the recipient the freedom to choose an ideal gift.

She pointed out the uniqueness of Freedom gift card, saying there are a few gift vouchers in the market but that the Freedom gift card would in many ways bring value added benefits to the receiver.

For her, Get a Toyota, Get a gift offer could not have not have come at a better time than during this Yuletide season of giving and all the confusion, logistics and frustration associated with deciding on the ideal incentive, reward or gift for loyal employees and customers alike.

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