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Wednesday, October 22, 2008

HP launches cost-effective inkjet

Standard Inkjet cartridges’ products manufacturers, Hewlett Packard (HP) Nigeria, has introduced a new range of cartridges that would come at a cost of 30 per cent less the standard cartridges in Nigeria, Morocco and some other countries across the globe, reports CHARLES OKOH.

Speaking at the product launch in Lagos, General Manager for Supplies, HP West Africa, Mrs. Jovita Agwu said the HP 56b, HP 27b and HP 21b simple black inkjet print cartridges are aimed at cost conscious customers and home users who print mostly receipts for online transactions, printing email for filing, online articles for reading, letters, contracts and school assignments as well as those who do not do large volume printing.

She said the purpose of the HP simple black inkjet print cartridges is to win back switchers and win over third party alternative customers by offering affordable and reliable product to meet everyday printing needs.

“As a worldwide leader in imaging and printing, HP is focused on bringing to market the best supplies technologies, greater choice and flexibility for our customers. The market that will offer HP simple black inkjet print cartridges have demonstrated a demand for ink cartridges that meets certain types of customers’ everyday printing needs at a lower price,” she said.

Mrs. Agwu said the supplies will be differentiated with the letter “b” after the model numbers.

“HP simple black inkjet cartridges are currently available in emerging Asian markets as well as Argentina , Brazil , China , India , Indonesia , Korea , Philippines , Thailand , Russia , Turkey , Egypt , Morocco and Nigeria,” she said.

She further said that with these supplies, customers will enjoy the best of both worlds at affordable prices and with peace of mind knowing that they are using an original HP print cartridge.

On the quality of the new cartridges, she said, the black inkjet cartridges use different ink chemistry and materials and so cost less to produce.

“At HP we are always looking for new ways to reach out to our many different customers across the globe. The introduction of HP simple black inkjet print cartridges is one way we are able to meet the needs of our Nigerian customers. We are pleased to be able to continue to offer outstanding service and importantly, more choice,” she said.


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