Wednesday, July 30, 2008

Reltel rebrands to ZOOMmobile

Leading Code Division Multiple Access (CDMA) in the country, the Reliance Telecommunications Limited trading under the name, Reltel Wireless has changed to ZOOMmobile, just as the pay off line is now “The wind beneath your wings … full speed ahead.”

The Executive Vice Chairman (EVC) of the company, Mr. Ken Aigbinode, disclosed this at a ceremony in Lagos, in addition unveiled its new prefix, 0707 numbering plan.

According to him, the branding pillars for ZOOMmobile is factored on affordability, dependability, innovation and service, even as the anticipated brand personalities for the new trade name is on youthful, determined, zestful, ambitious, distinct, friendly, creative and resourceful, with the telco’s mission reading “To be the leader and most preferred wireless and mobile brand in Nigeria. Become a verb.”

He also said, ZOOMmobile core values evolves professionalism, integrity, innovation, customer-centricity and one-family orientation.

ZOOMmobile brand, he said, is envisioned as a youthful, vibrant, dynamic, innovative, passionate and professional brand with a promise to offer unrivalled speed and reliability of service on our voice, internet, short messaging service (SMS) and other value-added services.

“With a keen eye on the youth market, ZOOMmobile also embodies the key attributes of knowledge, resilience and friendliness, laced with a lot of fun,” Aigbinode said.
He added that the ‘Z’ merging with ‘O’ symbolizes dynamism and speed.

“We have take care to choose colours that emphasize our brand attributes. Our colours are black, white and orange,” he said.

Equally, he explained that black represents stability, depth and maturity, while white stands for clarity and transparency, whereas orange represents change, warmth and friendliness.

“Our rebranding is deeply rooted in an evolving internal culture of service excellence,” the EVC said.

He further announced the introduction of a new numbering plan, the 0707 series, comprising 10 million lines, which means that ZOOMmobile has the privilege of introducing four digit prefix, alongside the Global System for Mobile communications (GSM) operators.

“”The 0707 series will be deployed to drive the ZOOMmobile brand nationwide,” he said.

Daily Champion recalls that Reltel Wireless was founded 10 years ago and is noted for being the first CDMA operator to fully pay for a national spectrum covering 36 states of the federation in addition to having over 1.5 million subscribers.

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