Wednesday, July 02, 2008

‘Etisalat committed to quality service’

ETISALAT has reiterated its commitment to provide Nigerians with its trademark quality of service, just as it assures would-be subscribers that the network was undergoing its final stages of testing prior to its switch on.

Speaking recently at the West and Central Africa Communications Congress in Abuja, Vice President Marketing, Mr. Wael Ammar, said Nigeria fits into Etisalat vision to offer world-class services to the citizens because of the country’s enormous potentials.

Mr. Ammar said this in a presentation titled: ‘Etisalat’s strategies for maximizing growth in West and Central Africa Communications market,’ said the telco’s commitment to raise the quality of services available to Nigerians underlines its $1.4 billion initial investment in the Nigerian economy.

He explained that as a caring operator, Etisalat recognizes the importance and responsibility of balancing profitability and growth along side long term sustainability, stating that its expansion strategy in the West and Central African region is driven not only by market potential but also by the opportunity for Etisalat to add value to lives of the people.

To this end, he said the telco is continuously investing in capacity building, both in innovative technology and high caliber personnel, geared towards robust operations that will ultimately deliver simple and affordable quality service to Nigerians.

On the possibility of infrastructure sharing with other operators, Ammar said Etisalat was open to the idea and was in discussions with other operators on the option.

He also added that the Etisalat expects to be a top tier global telco by 2010 while its projected total investment in the WECA region is expected to exceed USD 5.5 billion. Ammar noted that Etisalat sees Africa’s challenges which are borne out of certain legacies as opportunities that can be harnessed to leapfrog by adopting the latest technologies.

With successful operations in tough terrains such as Afghanistan and Sudan, Etisalat is pioneering technology for tomorrow’s customers and has a vision to deploy its experience and legacy to own a robust network in the country has it done in other markets.

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