" ITREALMS: Globacom starts world-brand dream with Cotonou roll-out

Wednesday, June 11, 2008

Globacom starts world-brand dream with Cotonou roll-out


Nigerian pride, Globacom Limited, at the weekend rolled-out services in the Benin Republic with official launch in Cotonou. Senior Reporter, REMMY NWEKE, who was there reports.

CHAIRMAN of Globacom Limited, Dr. Mike Adenuga Jnr has explained the choice of Globacom as the name of his telecommunications outfit.


According to him, the name of the telco positions it as a world brands, saying that the decision was taken at onset with a clear vision of living up the dream.


Speaking further, he said, “Globacom is for the world.”


In his address to the official launch of Glo Mobile Benin at the weekend, Adenuga in a teleconference told the audience at the Hotel Marina Cotonou that at inception, the proprietors of Globacom knew what they wanted.


“We know what we wanted when we started,” he declared.


Adenuga added that the telco with its investment in Nigeria which has attracted over 16 million subscribers within few years of operation, was boosted with the introduction of it’s per second billing system.


“Ever since we introduced per second the world has changed and since giving away SIM cards, telecom has changed for our subscribers,” he said.


Reaffirming the resolve of Globacom to position itself as the continental network, he noted that initially when the telco came up with the pay-off of “building the African network” many industry watchers and competitors did not comprehend the concept.


“Today, we have installed more towers and telecom equipment more than ever before in Benin Republic,” he said.


Assuring Beninoise subscribers on Glo Mobile of better service, Adenuga said, “Our package would be fairer and service affordable.”


Already, Glo Mobile launch in Benin Republic last weekend on 98 numbering range in the city of Cotonou, crashing the prices of Subscriber Identification Module (SIM) cards in that country as Glo offers its SIM for CFA 1000, (about N280.15) with CFA 1000 free airtime.


As at Monday, Beninoise have continued to crowd the Cotonou Gloworld office and other sales outlets of the telco in the country to make purchases of the network’s SIM cards.


Meanwhile, Glo Mobile Cotonou has extended its closing hours from 5pm to 7pm to accommodate the surge by Beninoise to get on the network.


Confirming this, Globacom official, Ms Sade Boyede said the Gloworld, the customer service centre of the network, has extended its closing hour by two hours from the normal 5 pm in order to meet up with the demands from the populace as quickly as possible.


Subscribers who had activated their Glo Benin SIMs attested to its clear voice quality and seamless interconnectivity with other networks.


ITRealms Online recalled that the launch was held at the Marina Hotel located at the commercial nerve center of Cotonou, and was witnessed by dignitaries from Nigeria and Benin including the Minister of State for Information and Communication, Alhaji Ibrahim Dasuki Nakande, the Executive Vice Chairman, Nigerian Communications Commission (NCC), Dr. Ernest Ndukwe among others.


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1 comment:

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