" ITREALMS: MTN kicks off 21-day Y’ello care


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Wednesday, May 21, 2008

MTN kicks off 21-day Y’ello care

For 21 days in June, staff of Nigeria’s leading telecommunications company, MTN Nigeria across the country will embark on a series of community based activities under a programme known as 21 Days of Y’ello Care. It is the second edition of the programme initiated last year by the MTN Group to encourage staff of the company in all its 21 operations in Africa, Asia and the Middle East to volunteer their resources, time and skills to help others and the communities they live and work in.

Last year, MTN staff across Nigeria participated in more than 70 different volunteer activities such as clearing drains, tree planting, cleaning public places, traffic control, visits to hospitals and orphanages as well as career and counselling visits to high schools.

For this year’s edition, MTN Nigeria has adopted the theme ‘Beyond the call of duty’ to encourage staff to go beyond what they do for a living and deploy their skills to the benefit of society. MTN staff will once again participate in a broad range of programmes classified under two main groups: Business Transformers and I care, respectively.

The Business Transformers group will undertake coaching sessions on successful business management with small and medium scale enterprises (SMEs). MTN staff who are qualified in various professions such as accounting or Information Technology who have been privileged to work in a best practice organization such as MTN, will endeavour to effect the relevant skills transfer to their counterparts in the SMEs.

Under the second group, I Care, MTN staff will volunteer their time and other resources to show care to less privileged members of the society. Some of such activities will include visits to orphanages, old people’s homes, prisons, hospitals and other places where they can give succour and support to the underprivileged.

During the 21 day programme MTN staff in Nigeria will also be encouraged to give away material possessions that they are no longer in need of but which can be of tremendous value to the less privileged members of the society.

“ For MTN, the concept of corporate social responsibility is deeply entrenched in our culture and we show that we are a caring organization all year round. But 21 Days of Y’ello Care offers a unique platform to get our staff personally involved in showing love, care and attention to our people and our communities’, explained Amine Oyagbola, MTN’s Corporate Services Executive.

According to Oyagbola, 21 Days of Y’ello Care is consistent with MTN’s commitment to contributing to the socio-economic well being of its host communities, adding that since MTN commenced operation in Nigeria in 2001, the company has successfully implemented numerous Corporate Social Investment initiatives, through the MTN Foundation, that have directly impacted over a million people across the country.

“MTN is the only telecommunications company that dedicates a percentage of its profit after tax exclusively to Corporate Social Investment initiatives,” she said. According to her as at December 31st 2007, the company through its foundation had 107 project sites in 28 states across Nigeria including the FCT.

“For this edition of 21 Days of Y’ello Care, we are going all out to touch lives, lift people’s spirits, make a difference in people’s lives and bring smiles to many faces,” Oyagbola said.

The programme kicks off on 1 June, with all the activities taking place simultaneously across Nigeria. It will be rounded off with a family party in Lagos on 21 June.

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