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Wednesday, April 23, 2008

Globacom unveils new theme campaign

Second National Carrier, Globacom Limited, has formally unveiled a new advertising campaign in the market place with the theme, Follow the Leader.

Glo’s new communication slant is conceptualised around the company’s landmark achievements over the years and its transformation of the Nigerian telecommunications landscape even as the press materials are already running in the papers.

Globacom’s Executive Director of Marketing Communication, Mr. Okon Iyanam, said its a brand building initiative that highlights Glo’s innovative stance and the value it has added to the lives of Nigerians.

This, he said, re-energizes the positioning of the telco to enable Nigerians achieve greater success in business and rule the world, indeed.

“Globacom places a premium on reliable and state-of-the-art telecommunications infrastructure,” Iyanam said, adding that, while other operators were still using 2G technology, Globacom became the only operator in Africa to launch its operations on a superior 2.5G network, which enables the convergence of voice, data and multimedia technologies. “We were also the first to step up to a more robust 3G Plus platform on our backbone, which is the latest worldwide”.

Iyanam further said that, as a proud Nigerian brand, Glo has used its introduction of Per Second Billing (PSB), 2.5G technology, 3G Plus technology, Blackberry Solutions, extensive coverage, Prepaid Roaming, M-Banking, MMS, Voice SMS, unique Caller Tunes and even its promotional activities to redefine the telecoms value proposition for Nigerians. “Our commitment is to add value to the lives of our people”.

In January 2003, Globacom secured the Second National Carrier bouquet of licences from the Nigerian communications Commission, NCC, to operate Digital Mobile, National Carrier, International Gateway and Online services.

A wholly Nigerian owned company, Globacom was founded on a vision of being the largest, most successful entertainment, information and telecommunications solutions provider, both in Nigeria and Africa as a whole.

The company launched commercial mobile service on the Per Second Billing platform, which Nigerians had been made to believe was impossible, on August 29, 2003. Within four years, Globacom has achieved a pan Nigerian coverage

As said by Iyanam, Globacom has also blazed the trail in the introduction of world-class product offerings and value added services. Since launch, the company has led the vanguard for the downward review of SIM acquisition and service costs, forcing down cost of GSM lines from N20,000 to about N200 today.

He emphasised that Globacom has lived up to its commitment to ensure that Nigerians benefit from the advances made in telecommunications and information technology.

Globacom is already rolling out services in some West African countries, beginning with the Republic of Benin. With over 15 million subscribers, Globacom is adjudged the fastest growing GSM network in Africa and the third fastest growing network in the world.

Through its business units, Glo Mobile, Glo Gateway, Glo Online and Glo Broad Access, Globacom has to a great extent been able to fill the huge deficit, which existed in telecommunication services in Nigeria in terms of value and pricing.

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