Wednesday, April 16, 2008

Etisalat for W.Afri.Tel

The fifth licensed Global System for Mobile communications (GSM) operator in the country, Etisalat, has concluded plans to make a debut at the esteemed West African International Telecommunications and Information Communication Technology Exhibition (W.Afri.Tel) exhibition.

The 2008 W.Afri.Tel holding at the New Expo Centre, Ocean View, Victoria Island, Lagos, from June 3 through 5, according to the organisers, would be the first major platform for the telco to launch headlong with the Nigerian public.

“Already, Etisalat is promising to bring to the show a bouquet of telecom products and services as well as packaged offerings that will excite the market,” a press statement from the organisers informed.

Affirming this development, chief host of the event and Editor-in-Chief of IT & Telecom Digest, the sole Nigeria agent for W.AfriTel, Mr Mkpe Abang, said they are happy to welcome the new company into the Nigerian market.

“Its hoped that with Etisalat’s entry, the market will get even more robust,” he declared, adding, “We hope that Etisalat’s entry will further boost the growth that we have been experiencing in the market since 2001, and no doubt also increase the competition and give the consumer a better deal from all operators.”

The organisers stated that they are glad to register Etisalat, stressing that after their application the teleco acted quite fast and so they got a space even when many other companies are still struggling to get a space.

“So, I think they are quite serious about being in this market and we look forward to seeing what they have to offer the Nigerian people, and hope that they take full advantage of W.Afri.Tel to showcase the best that they have to offer,” he said.

Champion Infotel recalls that chairman, Etisalat Nigeria, Mr. Hakeem Belo-Osagie had said at the media launch of the company in Lagos that the telco acquired a 40 per cent stake in Emerging Market Telecommunications Service (EMTS) and would operate the licence.

“Etisalat is a renowned telecommunications services provider and is a natural choice as operator based on its outstanding performance in the Middle East and various parts of Africa.

“I strongly believe that while communications is no substitute for roads or runways, ports or power, it is a powerful lifeline for integrating a fragmented economy, creating a market, raising productivity, and breaking down the geographical barriers that keep people in economic and physical isolation,” he said.

“Our vision for Nigeria is to facilitate access to this reality. Indeed backed by Etisalat’s legendary track record of quality and performance we are committed to building Etisalat Nigeria into a World Class Service Provider, known for its standards of quality, operational performance and efficiency and admired for its record of consistently creating value for customers,” he stated.

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