Wednesday, February 13, 2008

Ericsson demos latest in multimedia

Renowned telecommunications equipment supplier, LM Ericsson is demonstrating its latest in broadband and multimedia at the on-going Mobile World Congress (MWC) in Barcelona, Spain.

Head, Marketing & Communications, LM Ericsson West Africa, Mr. Olabode Sowunmi said that the display at the congress which commenced on Monday, February 11 adds to the unveiling of the telco’s latest developments in television, mobile broadband and energy efficiency.

According to him, visitors would be able to experience the technology and learn about the services’ capabilities at Ericsson’s main conference stand, located in Hall 8, La Fira, and in the TV pavilion and outdoor area.

He also informed that Ericsson will employ interactive storytelling, using three personas to demonstrate how technology could be used in different market segments: Jessica, a “digital native;” Tom, who is juggling career, family and hobbies; and Mosi, a carpenter in Africa.

In the demo, Mosi is a carpenter in Nigeria whose life is changing dramatically following the introduction of mobile telephony. Through him, Ericsson will highlight how mobile telephony could improve socio-economic conditions, while offering operators a sustainable business model in emerging markets.

He highlighted that visitors could see how technology such as Voice Short Messaging Service (SMS), together with innovative solutions such as complete solar-powered radio sites, supporting profitable network expansion while helping in bridging the digital divide.

As said by him, Ericsson would also showcase its innovative energy efficient solutions, which tends to optimize energy efficiency in addition to not only reducing environmental impact.

“It will also cut network costs and help make communications more affordable for everyone,” he said.

Mr. Sowunmi pointed out that mobile network efficiency starts with good design and continues with excellent individual core and radio site performance.

This, he said is achievable by utilizing alternative sources of energy such as solar, wind and bio-fuels will make communication more accessible and will reduce reliance on fossil fuels and further reduce environmental impact.

He emphasised that visitors to Ericsson’s TV Pavilion, located outside Hall 8, would be able to experience the whole process of producing, managing, distributing and consuming the TV content.

“Ericsson’s end-to-end TV capabilities - across multimedia, network and services domains are on display,” he said.

Ericsson pride itself as the world’s leading provider of technology and services to telecom operators as well as market leader in Second Generation (2G) and Third Generation (3G) mobile technologies, even as Ericsson manages networks that serve over 185 million subscribers globally.

The company’s portfolio comprises mobile and fixed network infrastructure, and broadband and multimedia solutions for operators, enterprises and developers. The Sony Ericsson joint venture provides consumers with feature-rich personal mobile devices.

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