" ITREALMS: Scalado CAPS in 150m camera phones


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Wednesday, January 16, 2008

Scalado CAPS in 150m camera phones

Scalado’s imaging solution, CAPS, is now embedded in more than 50 different mobile phone models globally, says the chief executive of Scalado, Mr. Mats Jacobson.

As said by him, Scalado, a leader in mobile imaging software solutions, has its CAPS imaging Software Development Kit (SDK) now being deployed in more than 150 million mobile phone handsets.

The Swedish company currently has its software embedded in more than 50 different camera phone models, with suppliers such as SonyEricsson and Samsung signing licensing agreements with Scalado to power its imaging applications in new camera phones, just as LG also became Scalado customers during 2007.

Champion Infotel gathered that Scalado now ranks fourth out of five of the top tier 1 mobile phone manufacturers as its licensees, as well as several handset manufacturers in Taiwan.

As at the end of 2007 figures place worldwide mobile telephone subscriptions at around 3.3 billion, equivalent to half the global population.

He also said that global mobile phone sales last year alone were over 900 million, with camera phones sales in 2007 accounting for close to 750 million, approximately 80 per cent of the market with this figure predicted to grow further in 2008.

He pointed out that as manufacturers get smarter with the number of mega pixels that they could offer, with many now providing 5, 6, 7 and even 8 mega pixels, the need for powerful and memory efficient image processing software is evident.

With CAPS, Scalado offers an extremely Central Processing Unit (CPU) and memory efficient software solution, which drastically decreases image processing times when capturing, viewing, and editing large images.

He stressed that as mega pixels in camera phones continue to grow, users will be taking many more images with their mobile phones, that are larger and need to be processed, manipulated and then sent quickly, so the need for fast and efficient image processing is even more vital.

“Our applications have been specifically designed to bring the ultimate digital photography user experience onto a mobile device. We are working closely with the mobile industry to improve this experience all the time and finding great ways to create, browse and share pictures,” Mr. Jacobson said.

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