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Wednesday, November 14, 2007

MultiChoice explains launch of super dealers

MultiChoice Nigeria has explained why it recently went on the spray of launching its super dealership structure nationwide.

The pay-television operator, said that this was in the belief it had a bond with Nigeria subscribers to further cement its programme offerings and to give the Small and Medium Scale Enterprises (SMEs) a boost within its area of competence.

Head of Sales at MultiChoice Nigeria, Mrs Elizabeth Amkpa, gave this explanation at a recent roll out by some of its agents, especially Poyen in Warri, Eastlands in Uyo and Summit Telecoms in Makurdi, she noted that as the subscription management entity for DStv services in the country, its strategy was aimed at bringing DStv services closer to the populace in different parts of the country.

This, she said would be achieved by providing a one stop-shop where potential and existing subscribers could avail themselves of the company services for sales and after sales support.

She added that super dealers who will be MultiChoice franchisees, would benefit from training and empowered with the necessary logistics, technical and brand support to transact businesses on behalf of the company.

“As our own little way of empowering Nigerian small scale businesses,” she said.

Also speaking, Managing Director, MultiChoice Nigeria, Mr. Collins Khumalo, said the concept of the super dealers became a necessity, because of the need to make the brand and products more pervasive and accessible to the generality of Nigerians in spite of the logistical challenges.

As said by him, super dealers would be responsible for servicing the MultiChoice clienteles in areas where they reside, mostly where the firm is yet to get a branch presence on consumer needs ranging from customer service, activation of new subscribers, subscription payment, technical services and after sales support among others.

The super dealers who are located in strategic parts of the country are different from regular installers in that they will only stock, promote and sell DStv services, Mr. Khumalo added.

This, he highlighted is important to maintain the brand equity and shield customers from the activities of touts and fraudsters, stressing that super dealers will be trained on a periodic basis to provide superior service to meet up with the ever-changing innovations in the pay TV industry.

“With the advent of our super dealers, MultiChoice Nigeria will have succeeded in creating more points of convergence between our services and customer needs,” he asserted.

Even as rollout continued in with the launching by Radac Communications, Vitus Communication and OH’STAR in Ikeja, Amuwo Odofin and Sango-Otta all in the Lagos area, followed by that of Pausco in Owerri, Kazzy in Akure among others.

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