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Wednesday, September 26, 2007

APC-MGE, STULZ in cooling solutions deal

Global leader in integrated critical power and cooling services, the American Power Conversion (APC-MGE) and STULZ air-conditioning experts in Hamburg, have entered into cooling solutions deal to deliver comprehensive, integrated data centre cooling solutions and services to customers.

With this agreement, APC-MGE and STULZ tends to bring together industry leadership in critical power and cooling, including APC’s InRow cooling solutions, proven perimeter precision air-conditioning and complete service offerings, to deliver comprehensive cooling solutions and services to APC-MGE customers worldwide.

Regional director for Africa at APC-MGE, Mr. Carl Kleynhans, said that in this age of rising electricity prices, the performance capabilities of data centres, customer demand for energy-efficient, high-availability solutions from a single source has been on the rise.

He said, the combination of APC’s InRow cooling and the STULZ perimeter-cooling offering provides a complete data centre cooling solution.

The deal, he said would afford APC-MGE to add an APC branded perimeter cooling solution manufactured by STULZ to its comprehensive cooling offering, currently lead by its high-density InRow offering.

Just as STULZ would be able to offer APC’s InRow cooling systems to its extensive customer base. “Both firms will provide full application engineering support for these solutions and APC-MGE will offer services, including maintenance services, through STULZ service partners,” he said.

As said by him, initially this agreement would cover select countries in Europe with the intention to expand globally.

This deal was a long history of cooperation, primarily in China, Singapore and the Philippines, where MGE and STULZ worked together for more than 20 years as a sales and service partner.

“Customers can now rely on one vendor to meet all their critical power and cooling needs in the data centre,” Mr. Kleynhans, adding that APC-MGE is delighted to combine STULZ’s perimeter precision cooling expertise, solutions and services with the innovation and strong customer to better help customers to address cooling high efficiency data centres.

Also commenting, Director, Global Product Sales & Marketing at STULZ, Mr. Kurt Plötner, said that their customers would benefit from the accumulated know-how of reliable partners in every aspect of critical infrastructure.

“APC-MGE supplies the electrical systems, and together we supply the mechanics – so we complement one another in an ideal way. At the same time, we will each acquire markets and opportunities that are new to us,” Mr. Plotner said.

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