Tuesday, August 28, 2007

MTN launches CSR charter in Lagos

MTN Nigeria has launched its Corporate Social Responsibility (CSR) charter in Lagos, with a ‘21 Days of Y’ello Care’.

Speaking on the charter and its 21 Days of Y’ello Care, the Corporate Service Executive at MTN Nigeria, Mrs Amina Oyagbola said that this marks three weeks of community caring by MTN staff to all the communities where the telco has operations.

The 21 Days, she said, reflects 21 operational units of the telco in Africa, Middle East and Asia.

“Caring for others is a way of life at MTN and that is why we’re visiting communities across the nation to touch lives and spread the Y’ello cheer,” she said.

The occasion, Mrs Oyagbola said, held simultaneously in MTN’s 21 countries of operation over a period of 21 days and was designed to enable all MTN staff reach out to their communities and spread Y’ello messages in the areas of education, caring and beautification.

According to her, education segment involves visiting schools, parks and markets, health cum caring encompasses visitations to hospitals, clinics, orphanages and old people’s homes while beautification has to do with tree planning, street cleaning and actual beautification of our environments.

MTN, she said, has ignited the staff in the areas of CSR through its foundation by way of contributing significantly to the lives of Nigerians.

107 concrete projects in 28 states nationwide, Mrs. Oyagbola said, was done by the foundation in recent times and has been tailored to ensure that staff members are able to participate in the community programmes without adversely impacting day-to-day business operations.

She stressed that the Group President and Chief executive, had earlier challenged all operating units to out-perform each other in securing the highest percentage of employees participating in community care for a coveted prize.

Commissioning the Nigerian charter of CSR, the Group Chief Executive Officer, MTN, Mr. Phuthuma Nhleko commended his Nigerian subsidiary for living up to expectation and taking CSR to the next level.

Equally speaking, chairman, MTN Nigeria, Mr. Pascal Dozie, said that MTN is the most unofficial key partner of the government based on its effort in supporting good governance through provision of good welfare plan for the populace.

“It has improved the capacity and value added to Nigerians,” he said, noting that all these were done through MTN foundation.

He urged Nigerians to see MTN beyond simply a Global System for Mobile communications (GSM) company.

“When we think of MTN, please think MTN as beyond GSM company,” he said.

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