" ITREALMS: HiTV signs on 3 Tv channels, Ovation

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Wednesday, July 25, 2007

HiTV signs on 3 Tv channels, Ovation

Direct-To-Home (DTH) pay broadcasting house, Highway Television (HiTV) has signed on three Nigerian broadcast channels for its growing viewers on the continent.

These new sign-on include Channels News, Amuludun and Multimesh Cable Television as well as Ovation magazine.

Disclosing this, the chief executive, HiTV, Mr. Toyin Subair said that the broadcast outfits are the Nigeria’s first all news station, Channels News, first 24-hour Yoruba language television programme, Amuludun Tv owned by the Lagos State Broadcasting Corporation (LSBC) and Port-Harcourt based Multimesh Cable Television (MCTV).

According to him, Channels TV would provide 24-hour news channel different from the programme it does on its terrestrial free to air station in country, while Amuludun would also provide a 24-hour Yoruba language channel.

MCTv, he said, as a cable service provider of repute would be collaborating with HiTv to bring premium television programme to five states within the South-south zone of the country.

Mr. Subair also informed that HiTV would give some of its channels to MCTv to add to its bouquet of 10 channels and transmit within its area of coverage while it would take MCTv channels onto its DTH satellite as part of its exports to the global audience.

In addition, he said that HiTV in partnership with international celebrity magazine, Ovation, would create a television version of the magazine to be known as Hi Ovation.

Confirming this deal at the press meeting in Lagos recently, the publisher of Ovation, Chief Dele Momodu, said the plan would avail global audience to enjoy Ovation on television, which is a focus on achievement of blacks.

Endorsing the partnership with HiTV, spokesperson for Channels Television, Ms Olayiwola Fadero said its an opportunity for the first indigenous all news station to do what it does best and take its rating to the international arena.

She reiterated the resolve of Channels reputed for its credibility to take the challenge and tell the Nigerian story to the outside world the Nigerian way.

In his reaction, the chief executive, MCTv, Sir Godfrey Nwabunwa noted that as a known terrain his company is ready for the partnership with HiTv, especially in the effort to make TV viewing much cheaper for Nigerians.

He expressed glad that the platform would be used to create impact for Nigerian cartoons and children’s shows.

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