" ITREALMS: SAT, NetCom Africa enter deal on tourism

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Thursday, May 31, 2007

SAT, NetCom Africa enter deal on tourism

THE South African Tourism (SAT) has entered into a partnership with an Internet Protocol (IP)-based communications company, Netcom Africa in the country.

A press statement made available to Champion Infotel by the authorities of SAT, said that in a ground deal South African Tourism (SAT) is partnering with Netcom Africa, one of Nigeria’s leading communications infrastructure providers of satellite and wireless broadband in West Africa, to promote South Africa as a tourist destination to its database of subscribers.

SAT’s Trade Relations Manager for West Africa, Thuto Sethole was quoted as saying that the partnership would accelerate the alternative platforms to promote South Africa in the most populous nation on the continent.

“We have been looking at alternative platforms to promote South Africa to Nigeria. Partnering with Netcom Africa was a strategic decision as it is a reputable company that is trusted by the Nigerian community and industry,” Sethole said.

According to the SAT manager, current and potential subscribers using Netcom‘s services such as the Very Small Aperture Terminal (VSAT) and wireless broadband products daily in their homes and work environment afford the opportunity of presenting SA Tourism to engage with them.

The partnership, which is the first of its kind, Sethole said, means great rewards for the NetCom subscribers on the continent and especially in Nigeria.

“The Netcom and SAT partnership, the first of its kind for Netcom, means great rewards for the Netcom subscriber base in the form of promotions and easy access to travel information on South Africa as a tourist destination,” the press statement said.

Also speaking on the deal, Marketing Manager at Netcom Africa Mrs Lolade Shonubi, described SAT as a reputable entity.

“South African Tourism is a reputable organization with a similar target market. There is a strong synergy between Netcom and SAT that will enhance the Netcom brand greatly,” she said.

Mrs Shonubi pointed out that as an award winning company, “our partnership strengthens our mandate to bring a premium variety of IP services to our subscribers and promote the Netcom brand internationally,” she declared.

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