Wednesday, April 11, 2007

Motorola unveils two digital 2-way radios

UNITED States-based mobile communications giant, Motorola, has unveiled two digital 2-way radios into the nation’s Information and Communication Technology (ICT) market.

Thus making Nigeria the first on the continent to witness the launch of the digital two-way radios. The launch, organised in conjunction with its largest country enterprise distributor, Briscoe Technologies, was held in Lagos.

Disclosing this to newsmen recently, the Distributor Development & Training Manager, Motorola Channel & Growth Operations in the Middle East and Africa, Mr. Sigay Puneenberger, said the latest in stock is known as Mototrbo series and boasts of twice the talk channels of conventional analogue two-way radio systems in addition to unique features which include the Global Positioning System (GPS).

Mr. Puneenberger, accompanied by Motorola Manager, Middle East and Africa, Ms Susan Sauerman and chief executive, Briscoe Technologies Nigeria, Chief Emmanuel Ekong, also said that the GPS could be used for tracking and Internet Protocol (IP) data applications and is set to improve on workforce productivity in Nigeria for professional organisations involved in transport, education, construction, manufacturing, and security among others.

He added that a training session was held for the launching of its MotoWi4 portfolio, which includes Mototrbo product as well as other wireless broadband solutions that deliver unprecedented bandwidth coverage through broadband technology for virtually all applications deployed for daily use by service providers, governments and its agencies as well as businesses.

Equally, commenting, Motorola’s Africa Sales Manager, Mr. Laurent Tribout, said that essentially, Mototrbo affords workers to use an all-in-one unit instead of having to carry a separate pager and mobile devices about.
“So it provides a broad range of functions combined into one device and communication becomes easier and yet more efficient. Whether via text messages or via voice call, employers can now feel confident about reaching their colleagues, quickly and easily, whenever necessary,” he said.

Mr. Tribout explained that the shift to digital two-way radio solutions may be daunting for organisations using analogue hitherto, which could cause some delay before migration to the digital radio system now available in the Nigerian markets.

“Mototrbo’s comprehensive dual mode includes both analogue and digital options, which for instance, includes an analogue repeater as well as the digital-based mobile and portable units, data applications, accessories and services,” he said.

Mr. Tribout added that it is possible, easy and affordable for professional businesses to migrate to a digital platform at their own pace.

The sales and marketing manager at Briscoe Technologies, Mr. Aloy Ezugwu, pointed out that professional organisations operating across a wide range of industries need improved workforce productivity, operational efficiency and increased mobility, with constant connectivity.

“I am pleased that Motorola has come to Lagos to tell us more about the performance benefits we can expect from the MotoWi4 solution and to explain how it would allow us to meet the present and future needs of businesses for whom the most effective, clear and fast communication is critical,” Mr. Ezugwu said.

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