" ITREALMS: VIA launches digital media chipset

Wednesday, October 11, 2006

VIA launches digital media chipset

Remmy Nweke

Leading innovative chip technologies and Personal Computer (PC) platform solutions, VIA Technologies, has launched the VIA CX700M digital media IGP chipset for the VIA C7 and Eden processor platforms.

Designed specifically for the embedded market, the VIA CX700M integrates premium graphics, audio, memory, storage, and High Density Television (HDTV) support all in a single chip design.

This unified design enables the creation of smaller form factor designs, reduced power consumption, and easier cooling, all of which opens the door for an expanded range of embedded solutions.

“Building on the success of earlier single chip solutions for the embedded market, the VIA CX700M clearly demonstrates VIA’s leadership in integration of the latest features such as HDTV support into smaller and smaller designs,” said Chinhwaun Wu, Special Assistant to the President, Processor Platform Product Marketing at VIA Technologies Inc.

He noted that as demand increases for embedded devices in the living room, or in applications such as high definition point of sale displays, the VIA CX700M provides an ideal platform to propel a new wave of solutions ready for the latest high definition content and displays.”

The VIA CX700M will be on display at the just concluded Embedded System Conference Boston, last month.

Explaining further, he said, that the product which measures 35mm x 35mm, generates a silicon real estate saving of over 42 per cent.

A host of leading digital media, memory and connectivity technologies are packed into the compact design of the VIA CX700M including,” he declared, emphasising that there is advanced HDTV Display Support - Built in HDTV encoder for connection to the latest displays, and multi-configuration LVDS/DVI transmitter.

Graphics enhanced video quality, he noted, is provided through the proven VIA UniChrome Pro II IGP core with its 128-bit 2D/3D graphics Chromotion Video Engine - Powerful image enhancement technology delivering a Hi-Def visual experience including advanced video acceleration for MPEG-2, MPEG-4, and WMV9 Memory Support.

“VIA’s renowned memory controller technology has been incorporated into the VIA CX700M, with support for both DDR and the latest low power high-bandwidth DDR2 memory modules. This includes support for 32-bit DRAM modules enabling a further reduction in form factor.”

Audio Integrating the VIA Vinyl HD Audio controller supporting up to eight high definition channels delivering a richer all-round digital media experience.

Connectivity broad connectivity, the expert pointed out, comes with support for SATA II and PATA drives, six USB2.0 ports, and four PCI slots.

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