" ITREALMS: Motomobile series hit market with 2-week battery life

Wednesday, June 28, 2006

Motomobile series hit market with 2-week battery life

Remmy Nweke

United States-based mobile phone manufacturer, Motorola, was at the just concluded CommunicAsia-06 held in Singapore, where it unveiled Motomobile series of handsets numbering five, which have the capability to withstand two weeks of stand-by battery life as well as Frequency Modulated (FM) radio.

The stylish five new models, Motorola said, was produced to unite design, functionality and built for purpose capability showcasing industry’s most colourful and universal portfolio, cutting across the Global System for Mobile communications (GSM) and Code Division Multiple Access (CDMA).

In what the firm said was in furtherance of its vision to connect the next billion wireless subscribers by introducing its biggest line up of entry level GSM and CDMA handsets, the Motomobile range was climaxed with two distinct series named W220 and W375.

Vice President and General Manager, Mass Market Products, Mobile Devices at Motorola, Mr. Steve Lalla, said these new portfolio begins with two value-priced clamshell handsets, the Motorola W220 and W375, which bring a new level of slim-line style and functionality to consumers globally.

He also said that the telco unveiled the W170, W208 and W210, which incorporate sleek looks and robust features into a remarkably thin candybar form factor.

“Thus giving consumers a stylish and reliable way to communicate, the W170 and W210 add CDMA connectivity and the GSM W208 comes in two eye-catching colour schemes,” he said.

The vice president emphasised that with this portfolio, Motorola has created a range of handsets with features uniquely adapted to the needs of emerging markets.

According to him, Motorola in response to a lack of ready access to electricity, mostly in Least Developing Countries (LDCs), has input in the new handsets mechanism to deliver up to two weeks of stand-by time.

“Lack of electricity also means a lack of light, so a ‘lantern’ facility has been developed for use at night or in dark environments,” he explained.

Stressing that for many consumers, radio is the primary source of news and information so all of the new handsets equally incorporate an FM radio.

He said that the unveiling of Motomobile demonstrates Motorola’s growing momentum since its selection by the GSM Association (GSMA) over twelve months ago to develop and supply mass market handsets as part of the Emerging Market Handset (EMH) programme.

Mr. Lalla pointed out that Motorola is committed to meeting the diverse needs of today’s consumers across the globe by offering them various choice of best quality that suit the needs of their professional and personal lives.

“We recognise that consumers have different priorities and interests and we believe that our mobile handsets should reflect this. Our new range of Motomobile handsets set a new milestone in connecting the next billion by ensuring there is a stylish, value based solution for everyone,” the vice president reiterated.

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