" ITREALMS: SIMS dangles incentive on Samsung dealers

Thursday, November 24, 2005

SIMS dangles incentive on Samsung dealers

MAJOR distributor of Samsung Electronics product in the country, SIMS Nigeria Limited, would soon introduce new packages for its dealers nationwide.

SIM said the incentives would form part of the 2006 marketing strategy according to the chairman, Chief Simeon Eyisi.

He revealed this in an address to the SIMS and Samsung’s dealers nite held Monday in Lagos.

He expressed thanks for the support SIMS has enjoyed from its
dealers nationwide, and enjoined them to continue in that stead for joint growth of all the parties, and the national economy.

SIMS, he said, would contract them individually to discuss the details of the new incentive to come.

Also speaking, country Managing Director for Samsung, Mr. James You, who was accompanied by the Manager, CDM Trading Coy Limited based in Korea, Mr. Y.M. Lee, said, he was proud of Samsung’s in roads in the nation’s market.

He appealed to the dealers to be consistent on their patronage of Samsung Electronics products, saying by that way, they would also break even.

To further facilitate this and importance of the Nigeria market
paved the way for setting up the country office in Lagos, he said.

Manager, Home Appliance at Samsung Nigeria, Mr. Yomi Lawal, said the firm’s new television set soon to be available in the market has a better and higher resolution against the Plasma Digital Product (PDP).

He gave the name of the new product as Digital Light Process (DLP) and enjoined dealers to tap into as it's better than PDP products.

Other guest at the dealers nite include Barrister (Mrs) B. Eyisi, wife of SIMS’ chairman, and Manager, Audio Visual and Information Technology (IT) at Samsung Nigeria, Mr. Chidiebere Nworgu, as well as Mr. Endy Nwogu of SIMS among others.

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