Wednesday, May 14, 2008

Multimedia revolution gains momentum in media – Survey

The second Newsroom Barometer, was at the weekend announced, indicating that the participants in the survey believe that multi-media revolution is gaining acceptance in the media.

The global survey conducted among editors all over the world by World Editors Forum, Zogby International and Reuters, witnessed about 700 media practitioners taking part in the exercise.

A press statement made available to Champion Infotel endorsed by the Director, World Editors Forum, Bertrand Pecquerie, said that the survey also published on, was gathered among over 700 editors and senior news executives from 120 countries, and was conducted precisely in March 2008.

Editors world-wide, he pointed do not think of them as print-only, thus clearly accepting that the multi-media revolution is here to stay; 86 per cent believe integrated print and online newsrooms will become the norm, and 83 per cent believed journalists would be expected to be able to produce content for all media within five years.

“Two-thirds believe some editorial functions will be outsourced, despite frequent newsroom opposition to the practice,” the survey read.

Equally, a plurality of 44 per cent believe that on-line would be the most common platform for reading news in the future, compared with 41 per cent last year. Even as thirty-one cited print as declining from 35 per cent last year, while 12 per cent expressed optimism in mobile and 7 per cent e-paper, whereas the rest were unsure.

In addition, 35 per cent noted that training journalists in new media was the number one priority for investing in editorial quality. Recruiting more journalists was cited by 31 per cent, up from 22 per cent last year.

“A majority of editors 56 per cent believe news in the future will be free, up from 48 per cent from last year’s survey. Only one-third believe the news will remain paid for, while 11 percent were unsure,” part of the survey read.

He further said that two-thirds of respondents believe the importance of opinion and analysis pages will increase.

Emphasising that a majority 58 per cent think in the survey that the decline in young readership is the biggest threat for the future of newspapers.

“The survey shows that editors-in-chief are already multi-media minded and that they have the capacity to carry out the transition from print-only to print and online,” he said.

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