" ITREALMS: Ericsson names i-Cell distributor

Wednesday, July 05, 2006

Ericsson names i-Cell distributor

Remmy Nweke

ACCLAIMED top distributors of mobile phones in the country, I-Cell has been named an authorized distributor by Sony Ericsson for its range of mobile handsets.

Sony Ericsson is one of the leading global brands with young, fund and trendy brand model offerings that appeal across a wide spectrum; from entry to premium levels.

Sony Ericsson’s products known for its appeal with premium imagery, offer the latest in technologies.

Sales and Marketing Director, i-Cell, Mr. Miran Ellahee, disclosed this development, and said that the signing up with Sony Ericsson is part of i-Cell’s commitment to Nigerian customers to benefit on a wider choice of brands.

“While we also provide genuine Sony Ericsson products with warrantee,” he said.

He also informed that there would be series of marketing activities to support Sony Ericsson business plans.

“In its efforts to provide value, several activities are under consideration, including bundle offers, organizing consumer road shows and trade incentive schemes among others,” he declared.

Participation in trade exhibitions, Mr. Ellahee said, would be a key element in the relationship.

Mr. Ellahee stressed that i-Cell is poised to entrench its dominance in the nation’s market as a leader in mobile handsets distribution.

Strategically, he said, Nigeria is a key market for i-Cell’s global business plans and therefore poised to deploy resources heavily.

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