" ITREALMS: CES 2018 gets boost with APO, Africa Tech Now partnership

Thursday, October 26, 2017

CES 2018 gets boost with APO, Africa Tech Now partnership

The leader in media relations in Africa and Middle East, APO Group, and the Africa Tech Now organizers, International Boost, have signed a strategic partnership aimed at giving large-scale visibility to the rising stars of African tech and delegations participating in Consumers Electronic Show - CES 2018, reports ITRealms.

The CES 2018 slated for January 9-12, ITRealms gathered would have over 170,000 technology aficionados, private and public-sector stakeholders, including start-ups, key tech influencers, industry leaders and government officials from every corner of the world will converge at the technology and innovation mecca in Las Vegas to discover the latest innovations and connect with high-level investors, strategic partners and potential buyers.

ITRealms also reports that for the first time, the African tech world will take centre stage at the four-day event courtesy of Africa Tech Now.

The chief executive officer (CEO), International Boost, Mr. Christian Pineau, described the deal as unique in this kind, this Africa-centric innovation expo will shed light on the continent’s accelerator programmes and start-up communities.

Throughout the event, ITRealms reports that local techies will be given the opportunity to present their Africa-oriented products and services to a global audience and showcase their creative ideas aimed at fueling development and growth.

 “There are more than 300 innovation and tech hotspots in Africa and a huge reservoir of tech-savvy talents but the lack of market awareness limits their ability to take off. When we thought up Africa Tech Now, we wanted to create a unique environment conducive to the promotion of local champions and exchanges to facilitate business development” Pineau said.

In addition, he noted that as part of the partnership between International Boost and APO Group, the consulting firm will act as a loudspeaker, using its media relations expertise to provide greater international exposure to Africa’s digital sector and local tech entrepreneurs.

“We are excited to be collaborating with APO Group. With their advanced service portfolio and technologies tailored for Africa, they are the ideal partner to help us raise the profiles of Africa Tech Now participants and support them in earning the recognition they deserve” Pineau.

And for the Founder and CEO of APO Group, Nicolas Pompigne-Mognard, although 77 African start-ups raised an impressive $366.8m in investment last year, there is still a plethora of future ‘Steve Jobs’ and ‘Mark Zuckerberg’ looking for financial support to see their dream come true.

“It gives us pride to be part of the Africa Tech Now initiative; to actively contribute to propelling young driven entrepreneurs to stardom. With International Boost, we share the same vision of bringing to the fore Africa’s Innovation Revolution. As the media relations expert in Africa, it is our duty to convey the information and allow African delegations to increase their presence on the international stage” he said.

Chuks Egbune/GEE
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