AS part of the new developments for the global Mobile World Congress (MWC), its organisers, the Global System for Mobile Association (GSMA), has revealed plans to play host to Macworld Mobile to address Apple iOS developer community in 2011.
iOS is Apple’s mobile operating system usually optimized for mobiles.
GSMA said that the congress billed for February 14 through17, 2011 in Barcelona, is building on the success of the inaugural App Planet event held in 2010.
This development came as GSMA also announced that Saudi Telecom is the Platinum Sponsor and that Qualcomm is the Gold Sponsor for the GSMA Ministerial Programme at Mobile World Congress expected to attract over 90 ministers and regulators as well as chief executive officers, which is an invitation only session.
Press officer at GSMA, Mr. Daniel Lowther, said that the body is expanding the developer-focused programme at the Mobile World Congress 2011 to include new elements such as Macworld Mobile and the Brand App Challenge.
The GSMA further announced RIM and Palm as the first Application Developer Conference (ADC) partners for App Planet, just as said that the CEOs of América Móvil, HTC, Vodafone and WPP have joined the list of industry leaders to deliver keynote presentations at forthcoming congress.
He quoted the chief marketing officer, GSMA, Mr. Michael O’Hara, as saying that App Planet proved to be a stunning success in its debut this year, demonstrating the tremendous demand for in-depth content, networking and business development opportunities and information on the cutting-edge technologies and solutions in the mobile application space.
“The developments we have announced, particularly the launch of Macworld Mobile which will target the critical Apple developer community, will serve to make App Planet and Mobile World Congress the epicentre for the app world,” he said.
O’Hara explained that GSMA is partnering with IDG World Expo, the organisers of Macworld focusing exclusively on the Apple products platform, to produce Macworld Mobile, a mobile developer event for the Apple iPhone and iPad platforms.
The Macworld Mobile iOS Developer Conference, he said, will provide full-day, in-depth training on this critical platform, with technical sessions, targeting tools and applications specifically designed for mobile application developers and engineers.
“We’re excited to bring Macworld Mobile to Mobile World Congress,” said chief executive officer, IDG World Expo, Ms. Mary Dolaher, pointing out that Macworld is known around the world for helping to drive and stimulate the Apple products community with educational programmes and business development activities.
“At Mobile World Congress, we will help international iOS developers to strengthen their skills, as well as facilitate connections with other developers and the worldwide audience of mobile decision makers who attend,” she said.
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