" ITREALMS: iTouch enters Nigerian market

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Wednesday, April 12, 2006

iTouch enters Nigerian market

Mobile entertainment content provider, iTouch, has entered the nation’s telecommunications market by opening its office in Lagos, to boost it's offering in the West African region.

iTouch which specializes in mobile content entertainment and services, is coming from its regional base in South African, to open the Lagos office, was to expand its business on the continent.

With the United Kingdom-based iTouch Plc worth ₤130 million, as its parent company, the Nigerian office, would accommodate sales, customer support and marketing teams, along with the engineering staff to maintain the technical systems that give Nigerian customers the same fast, easy access to content and services enjoyed by iTouch customers around the world.

Managing Director of iTouch Nigeria, Mr. Samson Isa informed that the nation’s mobile market is one of the biggest in Africa with well over 19 million subscribers, and still growing with as much as three million new users every year.

iTouch, Mr. Isa said, sees this market as an incredible business opportunity for the company and its partners.

With the launch of iTouch, Isa noted, Nigerians should look forward to more excitement in telephony.

“Nigerians are now looking for more than just a voice connection from the network operators. They also want to take advantage of some of the lifestyle advantages that mobiles could deliver” he declared.

According to him, iTouch Nigeria would commence offer with three main product lines to consumers, such as ringtones, logos and entertainment via jokes, poems, among others.

He also listed the Short Messaging Service (SMS)-based information services such as news, sports results and stock exchange information; and competitions using SMS and voice response.

iTouch’s systems, he said, would provide a wealth of mobile services from e-banking to e-government to customer support tools.

Managing Director, iTouch South Africa, Mr. Greg Brophy said the main brands that will be available to Nigerian customers, would be Jippii, a successful Finnish subscription brand that has proved very successful in South Africa.

This, he said, would incorporate, Funky Fone, a brand oriented towards the ‘ghetto fabulous’ or ‘wafi culture’ of Nigeria and South Africa and Movilisto, a formidable European brand and Mobile Magic, an Eurocentric brand targeted at the urban youth.

“Nigeria has an incredible local entertainment industry for movies, TV, music and mobile telephony provides a new channel to market this content. iTouch has a policy of only using licensed content, which means local artists can benefit from new ways to earn a living from their craft, as well as find new audiences,” says Mr. Brophy.

Stressing that mobile entertainment is a really powerful way for South African and Nigerian audiences to start enjoying each other’s arts.


fome said...

Compliements of the day to you. I would really like to commend you on your work and great ingenuity.I think your web site is really exciting and innovative.
I would like to send you a proposal on multimedia messaging service (MMS), most of our GSM service providers have embraced the MMS technology but this service is still in its infant stage in Nigeria. I am a multimedia content designer and would like to provide multimedia contents to your firm to offer to these network providers. Multimedia messaging should not be limited to sending of snapshots or picture taken by our phones to people,subscribers should be able to send birthday cards,thank you cards love cards and other type of pictures through MMS, co-operate organization too can also advertise their goods and services on mobiloe phones with MMS technology by sending graphic images of their products to mobile phones (MMS adverts).
I had initialy sent a proposal to 2 networks and they both insisted that I partner with an existing firm and i think yours would be right for it.
These MMS content would add a lot of value to multimedia messaging in Nigeria as the images are very attractive and exciting.
I am looking forward to hearing a favourable response from you.

Fome Ekere

Richard Momoh said...

Hi, I have developed a powerful concept that will be of great benefit to the GSM subscribers in Nigeria, and it will also generate enormous in income to your organization.
If you are interested, give a call for further talks.

Richard Momoh,
Project Officer,
Ngard Concepts Ventures
Tel: 08023309209.

Unknown said...

hi iTouch,
am really glad when i found out that one can run a good business idea with your firm.
so am writing to seek your partnership in a good business concept that is very interesting and lucrative as well.
if it okay by you guys u can contact me here christuker@gmail.com
i will be very glad to achieve this dream with you.

Lekki 1

Tobiloba said...

hi please can i know thee current price of the itouch in nigeria and where can i get it

gabriel said...

this is a great initiative on your path. guys you are doing good pls keep it up!i have an idea on ring tones that i will like to see become a reality that is why i will like to partner with you guys.if you want to know about the idea call 08028227679 or send a mail to akinsanmiayo@gmail.com.gmail.com