Airtel Nigeria has unveiled Wazobia, an easy recharge module structured to give consumers on the network more freedom to top-up phone credit and boost availability of airtime by empowering vendors.
The new recharge service, Airtel Easy Recharge, is expected to empower customers across the country, offering them more convenience, flexibility, freedom, and ease in loading their phone credit.
Chief Executive officer, Airtel Nigeria, Mr. Rajan Swaroop, said that Airtel easy recharge, is a denomination-less recharge system which offers customers a unique opportunity to recharge their phones and those of their friends and family members with any value from N50 without having to use the scratch cards.
He noted that the launch would be followed by an extensive roll out in 15 other markets in Africa.
“Airtel expects the service to make airtime readily available to its customers throughout the country 24/7 and empower its vendors to provide recharge service to consumers everywhere, more effectively,” he said.
The new system, he said, comes less than two months after the unveiling of Airtel brand in Nigeria and is in line with the mobile operator’s promise to deliver the most exciting and relevant initiatives, products and services that enable consumers to accomplish more in their daily lives.
In addition, he said, the service would help Airtel to deepen airtime availability to its customers, especially through distribution network made of retailers, vendors, non-fixed vendors and more importantly, its consumers.
Swaroop pointed out that Wazobia easy recharge provides consumers and retailers the flexibility of recharging their phones with varying amounts.
“The minimum recharge that can be done is N50,” he said, stressing that by making recharges available from as low as N50, Airtel is enable over 5 million Nigerians to stay mobile and enjoy the freedom and excitement, which Airtel offers.
He reiterated that Airtel’s mission is to deliver relevant, reliable and innovative solutions that empower our customers to overcome challenges in their daily life.
He said, at Airtel always listens to consumers and would continue to do its utmost to meet or even exceed their expectations.
“Mobile telephony is a key component of our daily lives; therefore, we can equate airtime to the fuel that drives our mobile communication,” he said.
The choice of Wazobia for the easy recharge, he said, is because Nigerians popularly referred to N50 as ‘Wazobia’ and the word also represented togetherness for the whole country.
“Airtel sees this as an original Nigerian term that captures the spirit of the people and we want to identify with such locally relevant opportunities” he said.
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