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Thursday, June 19, 2014

World Cup 2014: 17.5m Nigerians watch Nigeria v. Iran on TV



The world’s largest real-time mobile survey platform, GeoPoll announced initial findings on Television (TV) ratings, audience size and demographics following the first games of the 2014 FIFA World Cup, saying that 17.5 million Nigerians watched between Nigeria and Iran, reports ITRealms.

The data, gathered via mobile surveys in Ghana, Kenya, Nigeria, Tanzania and Uganda provides a first-ever glimpse of the fans who are tuning into the World Cup in these countries, and represents ratings from more than 300 million African citizens. 

According to the GeoPoll founder, Mr. James Eberhard, the game between Nigeria and Iran, played during prime time in Nigeria, drew 17.5 million Nigerian adult viewers.

This he also said, amounts to 20 per cent of the Nigerian adult population, even as over 25 million adults from all the surveyed African nations watched the Nigeria game, making it the most watched game in these markets over the first 5 days of play.

Mr. Eberhard said that Ghana’s World Cup viewership stays high across games - Ghana viewership has remained high across all games: 3.5 million watched the opening game between Brazil and Croatia, and the gripping match between Ghana and the United States on Monday attracted 2.4 million adult Ghanaian viewers.

The U.S./Ghana game aired at 10pm Ghana time, the report revealed might explain the drop in viewership numbers in the country, compared to the earlier Monday games which saw 3.1 million Ghanaian viewers.


“On average across the first 5 days of games, 2.2 million Ghanaians have tuned in to every hour of play,” he said. 

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Pix: GeoPoll founder, Mr. James Eberhard

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