" ITREALMS: Interswitch unveils reloaded Verve promo

Monday, October 24, 2011

Interswitch unveils reloaded Verve promo

Interswitch has unveiled its reloaded Verve promo which is on its second year to encourage migration of Nigerians to the promised cashless system by the Central Bank of Nigeria (CBN).

Disclosing this at a media launch at the weekend, Director, Payment Solutions and Business at Interswitch, Mr. Charles Ifedi, said the promo which commences today, October 24 would last till December 16, this year.

Ifedi who was accompanied by some management staff comprising Divisional Head, Marketing, Ms Enyioma Anaba, her counterpart in Verve Business, Mrs. Oluwatobi Boshoro and Chief Technology Officer, Mr. Ikem Emelieze, noted that the promo has been structured in a way to encourage the adaption of electronic payment system by the populace.

Also, he said, the nation-wide consumer promo would give confidence to the existing cardholders while the focus of the promo would be on new cardholders, who are yet to obtain their Verve cards to embrace the cashless culture prior to the commencement of the CBN’s cashless policy.

He pointed out that last year, Verve promo was for the existing and new cardholders while the present “Verve Get ‘N’ Win’ is for those who are yet to request and pick up their cards from the partnering 19 banks currently.

Also speaking, Head, Verve Business, Mrs. Oluwatobi Boshoro, said the idea is for the category of people who are yet to imbibe the spirit of cashless system to go to their various banks branches and ask for Verve cards, followed by picking such cards up and get rewarded.

She also noted that the participating 19 banks currently in the Verve promo include Ecobank, Enterprise Bank, Equatorial Trust Bank, First City Monumental Bank, Fidelity Bank, Finbank and First Bank.

She listed others to comprise Intercontinental Bank, Keystone Bank, Mainstreet Bank, Oceanic Bank, Skye Bank, Stanbic IBTC, Sterling Bank, United Bank for Africa, Union Bank, Unity Bank, Wema Bank and Zenith Bank.

She explained that during the promo participants are required to request for their cards from the various participating banks, activate these cards at the nearest Automated Teller Machines (ATM) and thus earn instant gift items such as branded pens, card wallets, t-shirts, MP3 players, flash drives and notebook jotters at the bank branches.

Ms Anaba in her comment said that there would be media campaign on print, radio and televisions, even as some of the prizes include iPads, Deep Freezers, Generating sets, 32’ LCD television sets and Blackberry smart phones.

Equally, the chief technology officer, Mr. Emelieze assured Nigerians of the security of their transactions on Interswitch, especially during this promo as plans have been put in place to ensure that the promo remain a success like that of last year or even surpass the first edition.

A raffle pick was later conducted for members of the media who have their Verve card at the venue.

Remmy Nweke

ITREALMS Online ... delivering news for ICT4D

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