In recent years, the telecommunications landscape in Nigeria has witnessed exponential growth, with an increasing number of users relying on data services for communication and connectivity. Data service has become a tremendously successful market segment for telcos.
In Q3 2023, Nigeria's top mobile network operators, MTN and Airtel, collectively generated N403.2 billion from data services. MTN, the country's largest telecom operator, saw a 38.9 per cent increase, reaching N279.5 billion in data revenue compared to N201.1 billion in the same period the previous year. Airtel Nigeria experienced a 29.3 per cent growth, reporting N123.7 billion in data subscriptions for the quarter ending September 2023. Both telecom giants attribute this surge to heightened data consumption by their customers.
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