TD Africa, Huawei, and Multi HEIF empower channel partners with strategic eKit workshop - ITREALMS

TD Africa, Sub-Saharan Africa’s leading technology distribution and solutions aggregation company, has successfully hosted a strategic partner enablement workshop in collaboration with global technology giant Huawei and Gold partner Multi HEIF, reports ITREALMS.

The initiative was designed to strengthen technical capacity and accelerate the adoption of Huawei eKit networking solutions across Nigeria.

Steering Growth: Developments Behind Partner Success in the Channel Ecosystem by Emma Asika - ITREALMS

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Over time, we have seen that growth and success in the channel ecosystem have been mainly aided by collaborations or partnerships. 

As businesses steer through the intricacies of today’s competitive environment, it is impossible not to appreciate the significance of the contributions of partners. This partner growth has been aided by some crucial developments, namely: purpose-driven business models, enhanced insights, as well as the ability to scale up capabilities relevant to future competition. 

AfricaXP powers FTA local channel bouquet via SES - ITREALMS

ITREALMS:

Local television broadcast audiences will now have access to 13 new free-to-air (FTA) channels delivered as a multi-channel bouquet branded ‘Premium.Free’. The bouquet’s launch channels will be supplied by AfricaXP and delivered via SES satellites at 28.2 degrees East, SES announced on Thursday, September 25, 2018.

AfricaXP is the leading independent African channel network, content distributor and producer, which owns and operates over 20 different themed channels supplied to major African broadcasters and African diaspora platforms worldwide. This new bouquet of FTA channels includes premium channels, which are custom-made for African viewers and blend premium African programming with top-flight international content across a diverse range of themes from sports to movies, telenovelas, kids, factual, reality and lifestyle programming.

“By choosing to work with SES, PREMIUM.FREE offers our channels full regional coverage for multinational language channels like Hausa. SES also offers the best possible verified reach in dynamic and important markets like Nigeria,” said Craig Kelly, CEO of AfricaXP.

“AfricaXP is well known for its compelling Nollywood catalogue and longstanding partnerships with prominent West African producers. We are confident that localization coupled with our fresh international rights will provide the kind of content blend that modern West African audiences demand. Transmitted free-to-air, this is obviously a great offer at a price point that can’t be beaten.”

SES reaches over 9 million Direct-to-Home households across West Africa from its orbital position of 28.2 degrees East. Those households with existing FTA set-top boxes (STBs) will be able to start watching the new channels on their existing STBs for free.

In addition to hosting these TV channels on the ASTRA 2G satellite, SES’ media subsidiary, MX1, is providing the necessary ground services such as uplinking, encoding, playout servers, and ad-insertion.

“The Nigerian FTA market in particular offers great opportunities for growth, and we are proud to have engaged with PREMIUM.FREE to deliver a differentiated content package for Nigeria and offer more choice for viewers,” said Clint Brown, Vice President of Sales and Market Development, Africa for SES Video. “New initiatives like this, which focus on delivering local and international content that is attractive for the end-consumer and is offered in high picture quality will further develop consumer choice in Nigeria.”

Nenye Dom/GEE

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