TNS, GeoPoll to improve mobile data research in Africa with new products

ITRealms:

Global leader in market research consultancy, TNS has said it would partner with world’s largest mobile survey platform, GeoPoll to expand mobile data product offerings in key African markets, and also deploy a new range of research products and services intended to deepen and improve market research in Africa reports ITRealms.

TNS and the mobile survey company partnership, ITRealms gathered, is to take three folds; giving TNS access to GeoPoll’s platform and user database, collaboration on media measurement services, expanding Kantar Media’s data products in Africa.

Speaking on the future of the collaboration, Kim MacIlwaine, CEO, TNS Africa, Mediterranean & Middle East said, “Mobile is an increasingly important mode of communication for market researchers, and we’re excited to collaborate with GeoPoll to expand our data product offerings in key African markets.  We believe GeoPoll’s robust mobile surveying technology combined with TNS and Kantar Media’s expertise in market and media research will be beneficial to all of our clients working in Africa.”

Confirming the partnership CEO of GeoPoll, James Eberhard, stated that GeoPoll has worked hard to drive increased access to quality information in Africa and is excited to partner with TNS and Kantar Media to improve the availability of reliable, cost-effective data across Africa, and looks forward to expanding the partnership in the coming years.

ITRealms also learnt that GeoPoll, in the past two years has rapidly expanded its services in Africa, opening an office in Nairobi, Kenya, and increasing their presence in South Africa, Ghana and Nigeria and was in June 2014, rated largest provider of overnight media ratings in Africa with the launch of its Media Measurement Service, currently running in Kenya, Ghana, Nigeria, Tanzania, Uganda, and Rwanda.

Daniel Nsolibe/GEE

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World Cup 2014: 17.5m Nigerians watch Nigeria v. Iran on TV

ITRealms:

The world’s largest real-time mobile survey platform, GeoPoll announced initial findings on Television (TV) ratings, audience size and demographics following the first games of the 2014 FIFA World Cup, saying that 17.5 million Nigerians watched between Nigeria and Iran, reports ITRealms.

The data, gathered via mobile surveys in Ghana, Kenya, Nigeria, Tanzania and Uganda provides a first-ever glimpse of the fans who are tuning into the World Cup in these countries, and represents ratings from more than 300 million African citizens. 

According to the GeoPoll founder, Mr. James Eberhard, the game between Nigeria and Iran, played during prime time in Nigeria, drew 17.5 million Nigerian adult viewers.

This he also said, amounts to 20 per cent of the Nigerian adult population, even as over 25 million adults from all the surveyed African nations watched the Nigeria game, making it the most watched game in these markets over the first 5 days of play.

Mr. Eberhard said that Ghana’s World Cup viewership stays high across games - Ghana viewership has remained high across all games: 3.5 million watched the opening game between Brazil and Croatia, and the gripping match between Ghana and the United States on Monday attracted 2.4 million adult Ghanaian viewers.

The U.S./Ghana game aired at 10pm Ghana time, the report revealed might explain the drop in viewership numbers in the country, compared to the earlier Monday games which saw 3.1 million Ghanaian viewers.

“On average across the first 5 days of games, 2.2 million Ghanaians have tuned in to every hour of play,” he said. 

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Pix: GeoPoll founder, Mr. James Eberhard