9mobile, a Nigerian telecommunications company, has unveiled a new identity, rebranding itself as T2 in a significant milestone marking a new chapter in its history, reports ITREALMS.
The rebranding event, held at the Eko Convention Centre in Lagos, drew industry stakeholders, including Minister of Communications and Digital Economy, Dr. Bosun Tijani.
According to the Chief Executive Officer (CEO) of Emerging Markets Telecommunication Services Limited (EMTS), Obafemi Banigbe, the operator of T2, the rebranding represents a bold new chapter in the company's history.
"This is not just a brand unveiling; it is the beginning of a bold new chapter in our history. We are no longer who we were; we are becoming something greater, more ambitious, and more in tune with the future," he declared.
ITREALMS gathered that the rebranding is part of T2's comprehensive four-phase recovery roadmap, encompassing stabilization, modernization, transformation, and growth.
Banigbe emphasized that the company is evolving into a fully digital operator, harnessing the power of cloud infrastructure, artificial intelligence, and advanced analytics to deliver personalized products and expedite service rollouts.
In a message to Nigerians, Banigbe dedicated the rebranding to "every Nigerian dreaming of something better."
He urged Nigerians to "reimagine, rebuild, and relaunch," highlighting that T2's new identity embodies the dynamism and resilience of Nigeria's youthful population.
Dr. Bosun Tijani, Minister of Communications and Digital Economy, in his message to the occasion, praised mobile network operators for their pivotal role in transforming Nigeria's digital landscape.
He noted that the industry has experienced remarkable growth, expanding from fewer than a million mobile lines in 2001 to over 220 million today, with broadband penetration rising from single digits to nearly 50 percent.
Further, ITREALMS gathered that T2's vision is anchored on four core pillars: speed, smart living, digital lifestyle, and trust.
The company aims to pioneer innovation, customer experience, and digital lifestyle enablement, aligning with the Lagos State Government's vision for a robust digital economy.
With this rebranding, T2 says its poised to redefine the telecommunications landscape in Nigeria.
Remmy Nweke/DoP
According to the Chief Executive Officer (CEO) of Emerging Markets Telecommunication Services Limited (EMTS), Obafemi Banigbe, the operator of T2, the rebranding represents a bold new chapter in the company's history.
"This is not just a brand unveiling; it is the beginning of a bold new chapter in our history. We are no longer who we were; we are becoming something greater, more ambitious, and more in tune with the future," he declared.
ITREALMS gathered that the rebranding is part of T2's comprehensive four-phase recovery roadmap, encompassing stabilization, modernization, transformation, and growth.
Banigbe emphasized that the company is evolving into a fully digital operator, harnessing the power of cloud infrastructure, artificial intelligence, and advanced analytics to deliver personalized products and expedite service rollouts.
In a message to Nigerians, Banigbe dedicated the rebranding to "every Nigerian dreaming of something better."
He urged Nigerians to "reimagine, rebuild, and relaunch," highlighting that T2's new identity embodies the dynamism and resilience of Nigeria's youthful population.
Dr. Bosun Tijani, Minister of Communications and Digital Economy, in his message to the occasion, praised mobile network operators for their pivotal role in transforming Nigeria's digital landscape.
He noted that the industry has experienced remarkable growth, expanding from fewer than a million mobile lines in 2001 to over 220 million today, with broadband penetration rising from single digits to nearly 50 percent.
Further, ITREALMS gathered that T2's vision is anchored on four core pillars: speed, smart living, digital lifestyle, and trust.
The company aims to pioneer innovation, customer experience, and digital lifestyle enablement, aligning with the Lagos State Government's vision for a robust digital economy.
With this rebranding, T2 says its poised to redefine the telecommunications landscape in Nigeria.
Remmy Nweke/DoP
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