Tuesday, September 04, 2007

Samsung over takes Motorola – IDC

The International Data Corporation (IDC) recent study has announced that the global leader in semiconductor, telecommunications, digital media and digital convergence technologies, Samsung Electronics Company Limited, has over taken Motorola in the mobile phone deals as the number two in the global market share.

IDC also said that this was unbroken in the last four years of stable rankings, which followed a slow first quarter result announced by Motorola as well as a dismal performance in handset shipments in the second quarter.

IDC’s Worldwide Quarterly Mobile Phone Tracker, equally showed that vendors shipped a total of 272.7 million units worldwide in the second quarter of 2007, about 6.9 per cent more than the quarter earlier, and 16.5 per cent more than the same quarter a year ago.

According to the director of worldwide mobile device research at IDC, Dr. Shiv K. Bakhshi, the shift in the industry vendor rankings is certainly of importance, just as Apple made a debut as a mobile phone vendor with the launch of its over-hipped iPhone.

Research analyst with IDC’s Worldwide Mobile Phone Tracker, Ryan Reith, noted that following multiple quarters of increased growth, “Samsung was able to benefit from Motorola’s recent stumble.”

Reith stressed that with the introduction of Samsung’s Ultra Edition line of handsets “it has allowed the company to provide a wide range of handset selections for the upper-tier of the market while maintaining characteristic design.”

This platform approach, the analyst observed has been beneficial for Samsung and the vendor plans to further expand on this business practice.

The IDC study further indicated that top five mobile phone vendors include Nokia, Samsung, Motorola, Sony Ericsson and LG.

The Mobile Phone Tracker highlighted that Nokia once again demonstrated its market leadership during the second quarter, with total shipments equalling more than those of the next three vendors combined.

“Nokia enjoyed leadership within the converged mobile device space, with a record shipment of 13.9 million units shipped, thanks in large part to its heavily promoted Nseries and Eseries devices,” IDC stated.

Samsung, the IDC added, sustained its upward trajectory for the fourth quarter in a row, and shipped a new record unit volume for a single quarter.

“With 37.4 million units shipped, Samsung wrested the No. 2 spot from Motorola,” IDC said.

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